Are you tired of cold calls going nowhere—and feeling like you’re a nuisance?If you’re in LBM sales and struggling to land quality meetings, this episode reveals the missing link: how to use the first 30 seconds of a sales call to earn trust, build credibility, and open the door to profitable conversations. We’ll break down the exact 3-step RRI framework that can instantly separate you from all the other sales schmucks slinging stuff—and lead to higher-margin deals.In this episode you will:<ul><li>Learn the proven RRI Framework that helped host Bradley Hartman generate over $1M in sales calling people he did not know</li><li>Discover why most salespeople fail on the first call—and how to never make that mistake again</li><li>Get a real-world, repeatable phone script that show you exactly how to earn the right to interrupt and then deliver value </li></ul> If you want to land more meetings, win more deals, and stop competing on price—tap play and start using the RRI framework today.

Are you tired of cold calls going nowhere—and feeling like you’re a nuisance? If you’re in LBM sales and struggling to land quality meetings, this episode reveals the missing link: how to use the first 30 seconds of a sales call to earn trust, build credibility, and open the door to profitable conversations. We’ll break down the exact 3-step RRI framework that can instantly separate you from all the other sales schmucks slinging stuff—and lead to higher-margin deals. In this episode you will:Learn the proven RRI Framework that helped host Bradley Hartman generate over $1M in sales calling people he did not knowDiscover why most salespeople fail on the first call—and how to never make that mistake againGet a real-world, repeatable phone script that show you exactly how to earn the right to interrupt and then deliver value If you want to land more meetings, win more deals, and stop competing on price—tap play and start using the RRI framework today.

Are you tired of cold calls going nowhere—and feeling like you’re a nuisance?If you’re in LBM sales and struggling to land quality meetings, this episode reveals the missing link: how to use the first 30 seconds of a sales call to earn trust, build credibility, and open the door to profitable conversations. We’ll break down the exact 3-step RRI framework that can instantly separate you from all the other sales schmucks slinging stuff—and lead to higher-margin deals.In this episode you will:<ul><li>Learn the proven RRI Framework that helped host Bradley Hartman generate over $1M in sales calling people he did not know</li><li>Discover why most salespeople fail on the first call—and how to never make that mistake again</li><li>Get a real-world, repeatable phone script that show you exactly how to earn the right to interrupt and then deliver value&nbsp;</li></ul> If you want to land more meetings, win more deals, and stop competing on price—tap play and start using the RRI framework today.

1 :: Sales Prospecting that Actually Works: The RRI Framework

Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver?

You’re not alone. 

The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin deals with more confidence.
Tune in each week to learn:

- Proven strategies to immediately stand out and earn more face-to-face meetings with prospects where you deliver tangible value—so you can stop discounting and start acting like a trusted advisor.

- Practical tools to manage your top priorities and your sales pipeline—so you stay focused on what drives sales instead of getting buried in busywork.

- The confidence and skills to handle objections, close more sales, and build lasting builder relationships—so every deal strengthens your reputation and leads to positive word-of-mouth referrals.

Raised in a lumber yard, Bradley Hartmann apprenticed as a carpenter and went on to build more than 1,000 homes before moving into regional purchasing with a national builder—experience that now fuels his work as the LBM industry’s leading sales consultant, trainer and author of 15 books. He teaches leadership at the graduate level to construction professionals at the University of Oklahoma.   

Every Monday and Wednesday on The Craft of LBM Sales Podcast, you’ll listen to a brief episode packed with practical, tactical sales insights and real-world lessons that help LBM sales pros stop discounting and start closing more profitable deals with confidence.

If you’re ready to stop competing on price and start closing more profitable deals, begin with Episode 1. It lays the foundation for everything this show is about—and it’s the perfect place to start your journey.

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Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin deals with more confidence. Tune in each week to learn: - Proven strategies to immediately stand out and earn more face-to-face meetings with prospects where you deliver tangible value—so you can stop discounting and start acting like a trusted advisor. - Practical tools to manage your top priorities and your sales pipeline—so you stay focused on what drives sales instead of getting buried in busywork. - The confidence and skills to handle objections, close more sales, and build lasting builder relationships—so every deal strengthens your reputation and leads to positive word-of-mouth referrals. Raised in a lumber yard, Bradley Hartmann apprenticed as a carpenter and went on to build more than 1,000 homes before moving into regional purchasing with a national builder—experience that now fuels his work as the LBM industry’s leading sales consultant, trainer and author of 15 books. He teaches leadership at the graduate level to construction professionals at the University of Oklahoma. Every Monday and Wednesday on The Craft of LBM Sales Podcast, you’ll listen to a brief episode packed with practical, tactical sales insights and real-world lessons that help LBM sales pros stop discounting and start closing more profitable deals with confidence. If you’re ready to stop competing on price and start closing more profitable deals, begin with Episode 1. It lays the foundation for everything this show is about—and it’s the perfect place to start your journey.

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1 :: Sales Prospecting that Actually Works: The RRI Framework

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