Player motivations.

We talk about a lot in growth marketing for mobile games ... retention ... CPI ... core loops ... game economies ... targeting ... and more.

But we often forget to take player motivations into account.

In this Growth Masterminds, host John Koetsier chats with Google's Mobile Gaming Analyst and Apps Lead Mariusz Gasiewski. We dive deep into the crucial topic of player motivations in mobile gaming, analyze why understanding player motivations is essential, how they variy across cultures, and its impact on user acquisition, marketing strategies, and game design.

00:00 Introduction to Growth Mastermind

01:33 The Untouched Topic in Mobile Gaming

02:50 Understanding Player Motivations

04:30 Cultural Differences in Gaming

10:52 Impact on Game Publishers

14:51 Marketing Strategies for Player Engagement

20:03 Challenges and Opportunities in the Gaming Industry

27:32 Conclusion and Final Thoughts