Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing.

It will involve revenue, profits vs. losses, time, resources, and any number of other things that might show up on a financial report or a revenue report.

The tendency to focus on “lagging indicators” such as numbers, financials, revenue, & profit,  is human nature.

But what if there was a better way to measure success? What if numbers weren’t the only metrics that mattered? What if there were a host of other metrics that were just as important, if not more so, than those numbers?