Future Proof

10. How do you launch a sustainable brand?


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It’s not easy to get a totally new product on supermarket shelves, but Nimble Cleaning Products – founded by Von Sy in 2015 – has managed to find its way into several major UK retailers, and retain its environmentally-friendly credentials.

Von tells Dr Nicki Morley about the inspiration behind a cleaning product for baby bottles, the startup journey so far, the impact of COVID-19, and his 7-second investor pitch. He also discusses the importance of being sustainable for a reason, and finding your point of difference.  

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Future ProofBy Kantar & Saïd Business School, Oxford University

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