Guest host Jacob Gebrewold is joined by Anthony Iannarino to discuss his book 'Eat Their Lunch: Winning customers away from your competition'.In the episode, Anthony shares why pricing isn't the reason a seller loses deals, the value of group coaching to improve a sales team, and what to do on a call before immediately diving into your product.Grab your copy of Anthony's book here.

Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

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