Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]

Guest: Glen Swindell, Founder & CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]

Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]

Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]

Guest: Kyle Treece, Director of Product Management, Bed Bath & BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath & Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the former VP […]

Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testing, while also delivering value to the business by collecting email addresses. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as […]

Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving the customer experience. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]