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10: The Dutchman with a famous banana, Wiemer Snijders talks on how the scientific approach is helping to turn around marketing
This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences.
Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman.
Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the industry, and a whole lot more.
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Wiemer's Links:
Twitter: @wiemersnijders
Eat Your Greens by Wiemer Snijders
The Mind Is Flat by Nick Chaker
Bad Science by Ben Goldacre
It’s A Little More Complicated Than That by Ben Goldacre
How To Lie With Statistics by Darrell Huff
Naked Statistics by Charles Wheelan
Economics Facts And Fallacies by Thomas Saul
Factfulness by Hans Rosyln
Progress by Johan Norberg
The Consuming Instinct by Gad Saad
On Writing Well by William Zinsser
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By Giles Edwards
5
88 ratings
This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences.
Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman.
Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the industry, and a whole lot more.
/////
Wiemer's Links:
Twitter: @wiemersnijders
Eat Your Greens by Wiemer Snijders
The Mind Is Flat by Nick Chaker
Bad Science by Ben Goldacre
It’s A Little More Complicated Than That by Ben Goldacre
How To Lie With Statistics by Darrell Huff
Naked Statistics by Charles Wheelan
Economics Facts And Fallacies by Thomas Saul
Factfulness by Hans Rosyln
Progress by Johan Norberg
The Consuming Instinct by Gad Saad
On Writing Well by William Zinsser
/////
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