Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue’s sales team reacted after he sent them the results.

TIMESTAMPS:

(00:00:00) Introduction

(00:00:45) The experiment: putting ChatGPT vs. Klue

(00:02:38) How well did ChatGPT build battlecards?

(00:04:12) How do you build a competitive battlecard in ChatGPT?

(00:05:20) The insights from a ChatGPT battlecard

(00:06:00) The challenges with building battlecards in ChatGPT

(00:06:59) The areas Klue performed better than ChatGPT(00:09:36) Competitor reviews in Klue vs. ChatGPT

(00:10:33) Building a battlecard in Klue vs. ChatGPT

(00:12:59) Why you SHOULDN’T use ChatGPT to build competitive battlecards

(00:14:37) Ways you can use ChatGPT to build competitive battlecards

(00:17:54) What was the best part of doing this experiment?

SHOW NOTES:

Follow Hunter on LinkedIn:

https://www.linkedin.com/in/huntersones/

Learn how to use the Fact, Impact, Act framework for building battlecards:

https://youtu.be/G1qrcNfKJWk

Check out the AI in CI report where we interviewed 70+ people in The Compete Network community about how they use AI in Competitive Intelligence:

https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Host: Adam McQueen

Production: Grayson Ottenbreit

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. The Compete Network is powered by Klue.