Agency owners go straight to global when they think SEO, but their clients need them to think local.

If you're a brick-and-mortar, having local SEO strategies in place is a must.

In this episode, I interview Monica Garrett, Founder & CEO at Margaux Agency, about how the fitness and wellness niche has pivoted in the last 6 months.

What we talked about:

- Her amazing experience of moving her agency into the fitness niche

- Branding in gyms means encouraging ambassador employees

- Local SEO tips & insights

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.