1000Houses.com Podcast

1000Houses.com Podcast

By Mitch StephenBusinessInvestingCareers
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1000Houses.com Podcast episodes

  • Episode 181: Forget Everything You know About Marketing!

    Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.

    These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

    Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website

    Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

    What you’ll learn about in this episode:

    Why Tom believes in “marketing for the invisible” and how it has worked for him
    What makes an effective marketing message vs an ineffective marketing message
    Tom’s “Sprint System” for generating quality leads quickly and easily
    The “Just Show Up” marketing system and how it can work for you
    Dog Personality vs. a Cat Personality and their roles in business
    Why your lead generation system has to fit the personality of the person who owns that system
    The importance of delegating to an assistant so you can focus on your business
    Why you need to stick to milking cows instead of mice…An analogy worth learning…
    Stop wasting time, how to use effective marketing to narrow your prospects and focus your efforts.
    Try Tom’s Five Hour Challenge that will generate 5 leads for you within 5 days
    Resources:
    REInvestorSummit.com/Poland
    REInvestorSummit.com/5Hour
    REInvestorSummit.com/Sly
    REInvestorSummit.com/101
    REInvestorSummit.com/Machine
    REInvestorSummit.com/aof
    REInvestorSummit.com/coaching

    Love the show? Subscribe, rate, review, and share!
    • Here’s How »
    • Join the Real Estate Investor Summit Community:
      • reinvestorsummit.com
      • Real Estate Investor Summit Facebook
      • Real Estate Investor Summit Twitter
      • Real Estate Investor Summit YouTube
      • Mitch Stephen LinkedIn
      • 29 min
      • Episode 181: Forget Everything You know About Marketing!
        Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.

        These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

        Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website

        Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

        What you’ll learn about in this episode:
        Why Tom believes in “marketing for the invisible” and how it has worked for him
        What makes an effective marketing message vs an ineffective marketing message
        Tom’s “Sprint System” for generating quality leads quickly and easily
        The “Just Show Up” marketing system and how it can work for you
        Dog Personality vs. a Cat Personality and their roles in business
        Why your lead generation system has to fit the personality of the person who owns that system
        The importance of delegating to an assistant so you can focus on your business
        Why you need to stick to milking cows instead of mice…An analogy worth learning…
        Stop wasting time, how to use effective marketing to narrow your prospects and focus your efforts.
        Try Tom’s Five Hour Challenge that will generate 5 leads for you within 5 days
        Resources:
        REInvestorSummit.com/Poland
        REInvestorSummit.com/5Hour
        REInvestorSummit.com/Sly
        REInvestorSummit.com/101
        REInvestorSummit.com/Machine
        REInvestorSummit.com/aof
        REInvestorSummit.com/coaching

        Love the show? Subscribe, rate, review, and share!

      • Here’s How »


      • Join the Real Estate Investor Summit Community:

      • reinvestorsummit.com

      • Real Estate Investor Summit Facebook

      • Real Estate Investor Summit Twitter

      • Real Estate Investor Summit YouTube

      • Mitch Stephen LinkedIn

      • 27 min
      • Episode 181: Forget Everything You know About Marketing!

        Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.

        These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

        Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website

        Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

        What you’ll learn about in this episode:

        Why Tom believes in “marketing for the invisible” and how it has worked for him
        What makes an effective marketing message vs an ineffective marketing message
        Tom’s “Sprint System” for generating quality leads quickly and easily
        The “Just Show Up” marketing system and how it can work for you
        Dog Personality vs. a Cat Personality and their roles in business
        Why your lead generation system has to fit the personality of the person who owns that system
        The importance of delegating to an assistant so you can focus on your business
        Why you need to stick to milking cows instead of mice…An analogy worth learning…
        Stop wasting time, how to use effective marketing to narrow your prospects and focus your efforts.
        Try Tom’s Five Hour Challenge that will generate 5 leads for you within 5 days
        Resources:
        REInvestorSummit.com/Poland
        REInvestorSummit.com/5Hour
        REInvestorSummit.com/Sly
        REInvestorSummit.com/101
        REInvestorSummit.com/Machine
        REInvestorSummit.com/aof
        REInvestorSummit.com/coaching





        29 min
      • Episode 180: RETARGETING! The Next Level in Direct Marketing

        Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a rapidly expanding marketing company specializing in lead generation for small to large-sized businesses. With only a phone, a computer and postcard marketing, Joy grew PostcardMania from a startup into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area.

        As a business leader, Joy has been awarded the Tampa Bay CEO of the Year, Entrepreneur BusinessWoman of the Year in Tampa Bay, and twice been an Ernst and Young Entrepreneur of the Year finalist. Her company, PostcardMania, has been named to the Inc. 500 and the Inc. 5000 lists and has helped over 73,000 small businesses with their marketing.

        You can request free postcard samples from Joy’s company, PostcardMania, or connect with Joy by emailing [email protected]

        What you’ll learn about in this episode:

        Everywhere Small Business: PostcardMania’s direct mail service that adds a call tracking number, mail tracking code, a Google component, and a Facebook component

        Why showing people your message on multiple fronts is far more effective than traditional direct mail could ever be
        How to get 1000 free postcards to send
        Retargeting: what happens when you see a product online (like on Amazon, for example) and then start seeing ads for that all over the internet
        How retargeting legitimizes your business in a way that just sending out postcards never could
        Industries beyond real estate that can utilize this
        Why 95% of people that are interested in what it says on your postcard are going to go to your website before they take action
        Why 96% of the people that go to your website are going to leave without doing anything
        How retargeting can boost your response up to 400%
        Why 76% of customers that use Everywhere Small Business reorder
        Resources:

        REInvestorSummit.com/Everywhere

        REInvestorSummit.com/RoundupReport
        REInvestorSummit.com/Groupcoaching
        REInvestorsummit.com/capital
        REInvestorSummit.com/skiptrace
        REInvestorSummit.com/coaching

        Love the show? Subscribe, rate, review, and share!
        • Here’s How »
        • Join the Real Estate Investor Summit Community:
          • reinvestorsummit.com
          • Real Estate Investor Summit Facebook
          • Real Estate Investor Summit Twitter
          • Real Estate Investor Summit YouTube
          • Mitch Stephen LinkedIn
          • 54 min
          • Episode 180: RETARGETING! The Next Level in Direct Marketing

            Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a rapidly expanding marketing company specializing in lead generation for small to large-sized businesses. With only a phone, a computer and postcard marketing, Joy grew PostcardMania from a startup into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area.

            As a business leader, Joy has been awarded the Tampa Bay CEO of the Year, Entrepreneur BusinessWoman of the Year in Tampa Bay, and twice been an Ernst and Young Entrepreneur of the Year finalist. Her company, PostcardMania, has been named to the Inc. 500 and the Inc. 5000 lists and has helped over 73,000 small businesses with their marketing.

            You can request free postcard samples from Joy’s company, PostcardMania, or connect with Joy by emailing [email protected]

            What you’ll learn about in this episode:

            Everywhere Small Business: PostcardMania’s direct mail service that adds a call tracking number, mail tracking code, a Google component, and a Facebook component

            Why showing people your message on multiple fronts is far more effective than traditional direct mail could ever be
            How to get 1000 free postcards to send
            Retargeting: what happens when you see a product online (like on Amazon, for example) and then start seeing ads for that all over the internet
            How retargeting legitimizes your business in a way that just sending out postcards never could
            Industries beyond real estate that can utilize this
            Why 95% of people that are interested in what it says on your postcard are going to go to your website before they take action
            Why 96% of the people that go to your website are going to leave without doing anything
            How retargeting can boost your response up to 400%
            Why 76% of customers that use Everywhere Small Business reorder
            Resources:

            REInvestorSummit.com/Everywhere

            REInvestorSummit.com/RoundupReport
            REInvestorSummit.com/Groupcoaching
            REInvestorsummit.com/capital
            REInvestorSummit.com/skiptrace
            REInvestorSummit.com/coaching





            54 min
          • Episode 179: Laughing at Parkinson’s, with Vikki Claflin
            Vikki Claflin is an international best-selling author, humor blogger, and inspirational public speaker. She lives in Hood River, OR, where she writes the award-winning humor blog Laugh Lines: Humorous Thoughts and Advice on How to Live Young When You’re…well…Not, where she doles out irreverent advice on marriage, offers humorous how-to lists galore, and shares her most embarrassing midlife moments.

            Vikki is the author of four humor books. Her most recent is titled “I Think My Guardian Angel Drinks,” where she explores the hilarious side of aging in a society that worships youth. She also speaks to groups & organizations around the U.S. about the funny side of living with Parkinson’s Disease.

            Vikki has been featured on the Michael J. Fox Foundation website, Erma Bombeck’s Writer’s Workshop, The Huffington Post, Scary Mommy, Midlife Boulevard, Better After 50, and Funny Times Magazine. She received a BlogHer14 “Voices of the Year” Humor award, and has been a featured guest on over 40 radio programs throughout the US and Canada.

            What you’ll learn about in this episode:
            Vikki’s book: “Shake, Rattle & Roll With It: Living and Laughing with Parkinson’s”
            Her personal battle and family history with Parkinson’s
            Why she tried (and succeeded) to find humor in the disease and how that turned into the book
            The impact the book has had on readers (including Mitch’s wife) and the stories she’s heard from those readers about how their lives have been profoundly changed for the better because of it
            Vikki’s “pole dancing” story that is by the far the most popular story from the book
            Learning to let go and laugh at yourself as a person with Parkinson’s
            What is actually known about the causes of Parkinson’s
            Why the lessons in Vikki’s book are applicable for so many problems — not just Parkinson’s
            Working around Parkinson’s and learning to live with joy in your life
            Why being diagnosed with Parkinson’s doesn’t necessarily mean you can’t do what you love
            Why you’ll never run out of material you when you learn to laugh at yourself
            Resources:
            REInvestorSummit.com/Claflin
            REInvestorSummit.com/live
            REInvestorSummit.com/noteservicing
            REInvestorSummit.com/aof
            REInvestorSummit.com/100

            Love the show? Subscribe, rate, review, and share!

          • Here’s How »


          • Join the Real Estate Investor Summit Community:

          • reinvestorsummit.com

          • Real Estate Investor Summit Facebook

          • Real Estate Investor Summit Twitter

          • Real Estate Investor Summit YouTube

          • Mitch Stephen LinkedIn

          • 33 min
          • Episode 179: Laughing at Parkinson’s, with Vikki Claflin

            Vikki Claflin is an international best-selling author, humor blogger, and inspirational public speaker. She lives in Hood River, OR, where she writes the award-winning humor blog Laugh Lines: Humorous Thoughts and Advice on How to Live Young When You’re…well…Not, where she doles out irreverent advice on marriage, offers humorous how-to lists galore, and shares her most embarrassing midlife moments.

            Vikki is the author of four humor books. Her most recent is titled “I Think My Guardian Angel Drinks,” where she explores the hilarious side of aging in a society that worships youth. She also speaks to groups & organizations around the U.S. about the funny side of living with Parkinson’s Disease.

            Vikki has been featured on the Michael J. Fox Foundation website, Erma Bombeck’s Writer’s Workshop, The Huffington Post, Scary Mommy, Midlife Boulevard, Better After 50, and Funny Times Magazine. She received a BlogHer14 “Voices of the Year” Humor award, and has been a featured guest on over 40 radio programs throughout the US and Canada.

            What you’ll learn about in this episode:

            Vikki’s book: “Shake, Rattle & Roll With It: Living and Laughing with Parkinson’s”
            Her personal battle and family history with Parkinson’s
            Why she tried (and succeeded) to find humor in the disease and how that turned into the book
            The impact the book has had on readers (including Mitch’s wife) and the stories she’s heard from those readers about how their lives have been profoundly changed for the better because of it
            Vikki’s “pole dancing” story that is by the far the most popular story from the book
            Learning to let go and laugh at yourself as a person with Parkinson’s
            What is actually known about the causes of Parkinson’s
            Why the lessons in Vikki’s book are applicable for so many problems — not just Parkinson’s
            Working around Parkinson’s and learning to live with joy in your life
            Why being diagnosed with Parkinson’s doesn’t necessarily mean you can’t do what you love
            Why you’ll never run out of material you when you learn to laugh at yourself
            Resources:
            REInvestorSummit.com/Claflin
            REInvestorSummit.com/live
            REInvestorSummit.com/noteservicing
            REInvestorSummit.com/aof
            REInvestorSummit.com/100

            Love the show? Subscribe, rate, review, and share!
            • Here’s How »
            • Join the Real Estate Investor Summit Community:
              • reinvestorsummit.com
              • Real Estate Investor Summit Facebook
              • Real Estate Investor Summit Twitter
              • Real Estate Investor Summit YouTube
              • Mitch Stephen LinkedIn
              • 36 min
              • Episode 179: Laughing at Parkinson’s, with Vikki Claflin

                Vikki Claflin is an international best-selling author, humor blogger, and inspirational public speaker. She lives in Hood River, OR, where she writes the award-winning humor blog Laugh Lines: Humorous Thoughts and Advice on How to Live Young When You’re…well…Not, where she doles out irreverent advice on marriage, offers humorous how-to lists galore, and shares her most embarrassing midlife moments.

                Vikki is the author of four humor books. Her most recent is titled “I Think My Guardian Angel Drinks,” where she explores the hilarious side of aging in a society that worships youth. She also speaks to groups & organizations around the U.S. about the funny side of living with Parkinson’s Disease.

                Vikki has been featured on the Michael J. Fox Foundation website, Erma Bombeck’s Writer’s Workshop, The Huffington Post, Scary Mommy, Midlife Boulevard, Better After 50, and Funny Times Magazine. She received a BlogHer14 “Voices of the Year” Humor award, and has been a featured guest on over 40 radio programs throughout the US and Canada.

                What you’ll learn about in this episode:

                Vikki’s book: “Shake, Rattle & Roll With It: Living and Laughing with Parkinson’s”
                Her personal battle and family history with Parkinson’s
                Why she tried (and succeeded) to find humor in the disease and how that turned into the book
                The impact the book has had on readers (including Mitch’s wife) and the stories she’s heard from those readers about how their lives have been profoundly changed for the better because of it
                Vikki’s “pole dancing” story that is by the far the most popular story from the book
                Learning to let go and laugh at yourself as a person with Parkinson’s
                What is actually known about the causes of Parkinson’s
                Why the lessons in Vikki’s book are applicable for so many problems — not just Parkinson’s
                Working around Parkinson’s and learning to live with joy in your life
                Why being diagnosed with Parkinson’s doesn’t necessarily mean you can’t do what you love
                Why you’ll never run out of material you when you learn to laugh at yourself
                Resources:
                REInvestorSummit.com/Claflin
                REInvestorSummit.com/live
                REInvestorSummit.com/noteservicing
                REInvestorSummit.com/aof
                REInvestorSummit.com/100

                Love the show? Subscribe, rate, review, and share!
                • Here’s How »
                • Join the Real Estate Investor Summit Community:
                  • reinvestorsummit.com
                  • Real Estate Investor Summit Facebook
                  • Real Estate Investor Summit Twitter
                  • Real Estate Investor Summit YouTube
                  • Mitch Stephen LinkedIn
                  • 36 min
                  • Episode 179: Laughing at Parkinson’s, with Vikki Claflin

                    Vikki Claflin is an international best-selling author, humor blogger, and inspirational public speaker. She lives in Hood River, OR, where she writes the award-winning humor blog Laugh Lines: Humorous Thoughts and Advice on How to Live Young When You’re…well…Not, where she doles out irreverent advice on marriage, offers humorous how-to lists galore, and shares her most embarrassing midlife moments.

                    Vikki is the author of four humor books. Her most recent is titled “I Think My Guardian Angel Drinks,” where she explores the hilarious side of aging in a society that worships youth. She also speaks to groups & organizations around the U.S. about the funny side of living with Parkinson’s Disease.

                    Vikki has been featured on the Michael J. Fox Foundation website, Erma Bombeck’s Writer’s Workshop, The Huffington Post, Scary Mommy, Midlife Boulevard, Better After 50, and Funny Times Magazine. She received a BlogHer14 “Voices of the Year” Humor award, and has been a featured guest on over 40 radio programs throughout the US and Canada.

                    What you’ll learn about in this episode:

                    Vikki’s book: “Shake, Rattle & Roll With It: Living and Laughing with Parkinson’s”
                    Her personal battle and family history with Parkinson’s
                    Why she tried (and succeeded) to find humor in the disease and how that turned into the book
                    The impact the book has had on readers (including Mitch’s wife) and the stories she’s heard from those readers about how their lives have been profoundly changed for the better because of it
                    Vikki’s “pole dancing” story that is by the far the most popular story from the book
                    Learning to let go and laugh at yourself as a person with Parkinson’s
                    What is actually known about the causes of Parkinson’s
                    Why the lessons in Vikki’s book are applicable for so many problems — not just Parkinson’s
                    Working around Parkinson’s and learning to live with joy in your life
                    Why being diagnosed with Parkinson’s doesn’t necessarily mean you can’t do what you love
                    Why you’ll never run out of material you when you learn to laugh at yourself
                    Resources:
                    REInvestorSummit.com/Claflin
                    REInvestorSummit.com/live
                    REInvestorSummit.com/noteservicing
                    REInvestorSummit.com/aof
                    REInvestorSummit.com/100





                    36 min
                  • Episode 179: Laughing at Parkinson's, with Vikki Claflin

                    Vikki Claflin is an international best-selling author, humor blogger, and inspirational public speaker. She lives in Hood River, OR, where she writes the award-winning humor blog Laugh Lines: Humorous Thoughts and Advice on How to Live Young When You’re…well…Not, where she doles out irreverent advice on marriage, offers humorous how-to lists galore, and shares her most embarrassing midlife moments.

                    Vikki is the author of four humor books. Her most recent is titled “I Think My Guardian Angel Drinks,” where she explores the hilarious side of aging in a society that worships youth. She also speaks to groups & organizations around the U.S. about the funny side of living with Parkinson’s Disease.

                    Vikki has been featured on the Michael J. Fox Foundation website, Erma Bombeck’s Writer’s Workshop, The Huffington Post, Scary Mommy, Midlife Boulevard, Better After 50, and Funny Times Magazine. She received a BlogHer14 “Voices of the Year” Humor award, and has been a featured guest on over 40 radio programs throughout the US and Canada.

                    What you’ll learn about in this episode:
                    • Vikki’s book: “Shake, Rattle & Roll With It: Living and Laughing with Parkinson’s”
                    • Her personal battle and family history with Parkinson’s
                    • Why she tried (and succeeded) to find humor in the disease and how that turned into the book
                    • The impact the book has had on readers (including Mitch’s wife) and the stories she’s heard from those readers about how their lives have been profoundly changed for the better because of it
                    • Vikki’s “pole dancing” story that is by the far the most popular story from the book
                    • Learning to let go and laugh at yourself as a person with Parkinson’s
                    • What is actually known about the causes of Parkinson’s
                    • Why the lessons in Vikki’s book are applicable for so many problems — not just Parkinson’s
                    • Working around Parkinson’s and learning to live with joy in your life
                    • Why being diagnosed with Parkinson’s doesn’t necessarily mean you can’t do what you love
                    • Why you’ll never run out of material you when you learn to laugh at yourself
                    Resources:
                    • REInvestorSummit.com/Claflin
                    • REInvestorSummit.com/live
                    • REInvestorSummit.com/noteservicing
                    • REInvestorSummit.com/aof
                    • REInvestorSummit.com/100
                    34 min

                  About 1000Houses.com Podcast

                  From the publisher's feed

                  Real Estate Investor Summit Podcast is focused on teaching others to gain financial freedom through real estate. Interviews with investors, coaches, and instructors who tell amazing stories and…

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