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Rama Mayo, co-founder of Hall of Flowers, shares how he transformed his experience in music, art, and fashion into creating one of cannabis's most respected trade shows focused on high-quality brand and buyer connections.

• Building successful cannabis brands requires clear mission, vision, and values as foundation
• The tension between "money people" and "cannabis operators" creates challenges that require mutual respect to overcome
• Cannabis companies need both business expertise and plant knowledge to succeed long-term
• Mentorship from industry leaders like Shep Gordon provided the confidence to become a cannabis thought leader
• Hall of Flowers expanded from California to Toronto and now to New York, adapting to each market's unique challenges
• Cannabis events need careful curation to maintain value—Hall of Flowers deliberately limits exhibitors to ensure quality
• Daily operations in cannabis are like "The Walking Dead"—new unexpected challenges arise constantly
• The East Coast cannabis market resembles California's market from 6-7 years ago
• For cannabis events to create real value, they must focus on facilitating meaningful business connections
• Perseverance is the essential quality for anyone looking to succeed in the cannabis industry

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