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We challenge the new-year wellness noise and show how to build habits that last beyond the honeymoon phase. From protein hype to GLP‑1 marketing, we unpack the trends and lay out a slower, steadier path that fits real life.

• recognising how ads target insecurities and urgency
• food politics shaping labels, menus and defaults
• protein, fiber and microbiome claims across products
• GLP‑1 promotion and limits of quick fixes
• mass marketing versus individual needs and context
• planning for the season you’re in
• six-month consistency over 30-day challenges
• simple, repeatable habits for energy and strength
• using supplements as tools, not solutions

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