The Innovative Agency

102: What Mixed Reality Really Means for Your Brand


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Mixed reality is how your customers want to interact with your brand. Why haven't you made it there yet?

In this episode, I interview Taj Forer, Cofounder & CEO at Fabl, and Daina Middleton, advisor to Britelite, about what mixed reality means for agencies.

What we talked about:

- What mixed reality is & isn't

- How the last 9 months have accelerated technology

- The importance of putting customer experience first

- How agencies should respond to mixed reality

- Tons of examples of successful pivots into mixed reality

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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The Innovative AgencyBy Sharon Toerek

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