BarBend is the leading online source for strength sports news coverage, analysis, and opinion pieces. But did you know that the founder grew two very different online brands to more than 1 million online visitors a month each? On today's podcast, I wanted to find out more about the inspiring tech story behind the building of this niche community.

David Tao joins me on my daily tech podcast and talks about how to scale and grow your site to one that partners with major household names and why niche content is key to all your marketing efforts. I also learn how BarBend grew from a small content site to one that is now the official media partner of USA Weightlifting that raised $825,000 in seed funding.

BarBend's Co-Founder and Editorial Director, David Tao, is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. He also serves as a color commentator for both National and International weightlifting competitions, many through USA Weightlifting.

David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of Greatist.com. In addition to his work in the health & fitness industry, David has been a writer for Fortune and Fortune.com, as well as a contributor to Forbes.com, Slate, and numerous other outlets across the web and in print.

Today's guest is especially passionate about the intersection of strength sports and quality, professional media coverage — overlapping interests shared by the BarBend editorial team and which drive their content strategy each and every day.

David is a proud Kentucky native. In his free time, David is a voiceover actor and can be heard in animated films, independent shorts, music videos, commercials, and podcasts.