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#103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly
Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that there is an advertising platform from TikTok - TikTok Ads. But you’re not quite sure that how to use it and if it’s actually capable to help you to grow your app’s user base.
In this episode we want to help you out. We’ve got Ryan to walk you through driving app installs with TikTok Ads.
Today’s Topics Include:
- What is Reflectly
Links and Resources:
- Ryan Thorpe LinkedIn profile
Quotes from Ryan Thorpe:
"The hype around TikTok at the moment is that it is easy to go viral. I don’t think it is easy to go viral. However there is a math to go viral.
People think that after 5 or 10 videos that should hit of winning creative style but what you need to do is to create 30, 40,50 videos at TikTok to really understand why there is hype about things going viral.
The question you are trying to ask yourself is this creative going viral”
Brought to you by Business Of Apps
- App industry marketplace
A message from App Promotion Summit
Discounted ticket prices are currently available on all of our 2024 summits
https://apppromotionsummit.com/
London - 25 Apr 2024
NYC - 27 Jun 2024
San Francisco - 26 Sep 2024
Berlin - 5 Dec 2024
View all episodes
By Business of Apps
4.7
2424 ratings
Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that there is an advertising platform from TikTok - TikTok Ads. But you’re not quite sure that how to use it and if it’s actually capable to help you to grow your app’s user base.
In this episode we want to help you out. We’ve got Ryan to walk you through driving app installs with TikTok Ads.
Today’s Topics Include:
- What is Reflectly
Links and Resources:
- Ryan Thorpe LinkedIn profile
Quotes from Ryan Thorpe:
"The hype around TikTok at the moment is that it is easy to go viral. I don’t think it is easy to go viral. However there is a math to go viral.
People think that after 5 or 10 videos that should hit of winning creative style but what you need to do is to create 30, 40,50 videos at TikTok to really understand why there is hype about things going viral.
The question you are trying to ask yourself is this creative going viral”
Brought to you by Business Of Apps
- App industry marketplace
A message from App Promotion Summit
Discounted ticket prices are currently available on all of our 2024 summits
https://apppromotionsummit.com/
London - 25 Apr 2024
NYC - 27 Jun 2024
San Francisco - 26 Sep 2024
Berlin - 5 Dec 2024
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