In this episode, I explain why (generally) you shouldn't automatically resend newsletters to people who didn't open them, as this can impact privacy-driven tracking limits and the risk of lowering engagement metrics that affect inbox placement.

I offer practical exceptions: resending only for important promotions, or targeting non-openers who have engaged in the last 3–6 months, and tips for making sure you prioritize subscriber experience over blanket re-sends.

If you need extra newsletter help, check out my book Write Better Newsletters!