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104: Mazda's Abandoned Luxury Brand
Have you ever heard of Amati? In the late ’80s, Mazda took a big swing and tried to create a luxury car brand. They were emboldened by the success of the Miata. But somehow, Amati never happened, and almost 400 million dollars were wasted in the process. Today on Past Gas: how did Amati become a ghost badge haunting Mazda’s dreams? Why does Mazda refuse to discuss the failed brand? How did Mazda go from zoom zoom, to doom and gloom?
More about Show:
Follow James on IG and Twitter @jamespumphrey.
Follow Nolan on IG and Twitter @nolanjsykes.
Follow Joe on IG and Twitter @joegweber.
Follow Donut @donutmedia, and subscribe to our Youtube and Facebook channels!
Thanks to our sponsors:
Monday.com is how effective teams meet their goals. If you manage a team - Visit monday.com for your free two-week trial.
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By Donut Media
4.9
67096,709 ratings
Have you ever heard of Amati? In the late ’80s, Mazda took a big swing and tried to create a luxury car brand. They were emboldened by the success of the Miata. But somehow, Amati never happened, and almost 400 million dollars were wasted in the process. Today on Past Gas: how did Amati become a ghost badge haunting Mazda’s dreams? Why does Mazda refuse to discuss the failed brand? How did Mazda go from zoom zoom, to doom and gloom?
More about Show:
Follow James on IG and Twitter @jamespumphrey.
Follow Nolan on IG and Twitter @nolanjsykes.
Follow Joe on IG and Twitter @joegweber.
Follow Donut @donutmedia, and subscribe to our Youtube and Facebook channels!
Thanks to our sponsors:
Monday.com is how effective teams meet their goals. If you manage a team - Visit monday.com for your free two-week trial.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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