Business of Apps Podcast

#105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd


Listen Later

Anxiety. If this word doesn’t tell you anything, lucky you. So many people on this planet are familiar with anxiety. Essentially, it is a fear of what is about to come, it’s a dread over something you anticipate.

Sometimes your feel of anxiety is justified, on many occasions it is not and what is worse it triggers a panic attack. But there is a way to calm yourself down to be able to dealt with it.

Today Ania will tell you a story of connecting her panic attack & anxiety relief mobile app Rootd with a million people who needed help to deal with these issues.

Today’s Topics Include:
  • Polish Canadian, living abroad in multiple countries, graduated in Vancouver, Canada, Ania had a personal reason to create an app like Rootd to help people deal with anxiety and panic attack.
  • Focusing on a niche - how Ania managed to reach out the first audience for the app, starting with a narrow problem to address with the app and than going more broadly.
  • Engaging the app’s user base
  • Story submissions
  • Press Releases
  • Translation to go international and reach broad audiences in multiple countries
  • Onboarding
  • Being praised and criticized by the app users
  • Android or iOS? iOS
  • What was Ania’s first mobile phone? Nokia
  • What features would Ania miss most leaving his smartphone at home? Rootd :-) and Google Maps.
  • What’s missing from mobile app technology? iOS features and the iPhone & Apple Watch hardware advances to address more health related issues.
  • Links and Resources:
    • Ania Wosocka  LinkedIn profile
  • Rootd website.
  • Quotes from Ania Wosocka:

    "Fast forward a few years, I learned a lot of different tips and techniques that helped me to understand anxiety, where it comes from and really just learn to manage it in my daily life. And that is the promise of Rootd.

    And I think one key point is that as a bootstrapped app, it made a lot of sense for me to get users who are downloading via the keyword and they are getting what they’ve searched for exactly.

    Often local papers want to feature local entrepreneurs and so that who it started and that was the first one I did when Rootd was launched and it was picked up by local papers.”

    Brought to you by Business Of Apps
    • App industry marketplace
  • Insights
  • App Growth videos
  • App Data
  • App Events
  • A message from App Promotion Summit
    Discounted ticket prices are currently available on all of our 2024 summits
    https://apppromotionsummit.com/
     
    London - 25 Apr 2024
    NYC - 27 Jun 2024
    San Francisco - 26 Sep 2024
    Berlin - 5 Dec 2024
    ...more
    View all episodesView all episodes
    Download on the App Store

    Business of Apps PodcastBy Business of Apps

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    24 ratings


    More shows like Business of Apps Podcast

    View all
    The Pitch by Josh Muccio

    The Pitch

    1,468 Listeners

    Under the Radar by Relay

    Under the Radar

    210 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,264 Listeners

    The Daily by The New York Times

    The Daily

    110,865 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    228 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,372 Listeners

    My First Million by Hubspot Media

    My First Million

    2,619 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,361 Listeners

    Sub Club by RevenueCat by David Barnard, Jacob Eiting

    Sub Club by RevenueCat

    59 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    199 Listeners

    A Product Market Fit Show | Startup Podcast for Founders by Mistral.vc

    A Product Market Fit Show | Startup Podcast for Founders

    79 Listeners