In this Educated, Empowered, Inspired episode, I dive into another Marketing Makeover Strategy Session with Lorianne Morbido. Together, we tackle her biggest marketing challenges and build a simplified, actionable plan to lighten her load and make marketing enjoyable again. If you've ever felt overwhelmed by the demands of marketing, this episode is packed with tips to help you regain focus, create systems, and repurpose content effectively.
 

Key Takeaways:

• Plan with Your Big Rocks First: Start by mapping out your year in quarters, adding personal and professional obligations first, to create a realistic marketing schedule.
• Content Repurposing: Use existing content, like podcasts, to create multiple marketing pieces (social posts, newsletters, videos) and reduce effort.
• AI Efficiency: Tools like ChatGPT or Claude can streamline content creation. Train the tool to match your voice using your transcripts and prompts.
• Marketing Rhythm: Establish a weekly dedicated marketing time (e.g., Marketing Mondays) and block off time for content creation and repurposing.
• Focus on Email: Prioritize email newsletters as a direct and effective way to engage with your audience. Repurpose social content from these emails to save time.
• Test and Adjust: Start small with new systems—try them for two weeks and tweak as needed.

Resources Mentioned:

• Book a Marketing Makeover Strategy Session: resources.shellyniehaus.com/marketingmakeover
• Tools for Content Creation: Opus AI, ChatGPT, or Claude for transcripts and social media repurposing.

If you feel like marketing is a heavy boulder on your back, start by dedicating time to plan your "big rocks" and repurpose existing content to lighten the load. Try the two-week test system Laurie-Ann is implementing and see what works for you!

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer