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What if marketing didn't feel like a chore?

In this episode, I’m joined by messaging strategist and email marketing rebel M. Shannon Hernandez, who is flipping the script on everything you think you know about how to communicate with your audience. 

Shannon is co-founder of the Joyful Business Revolution, and she’s here to help you stop screaming into the social media void and start building a real, connected community through your email list. 

No more random posts. 

No more “wtf do I even write?” panic. 

Just clear, value-driven messaging that feels good and drives results. 

We talk about: 

• The difference between messaging strategy and copywriting - and why most people are focused on the wrong one
• The six types of content in Shannon’s Profit-Driven Messaging Ecosystem and how to use them
• How to simplify your entire marketing plan to just one social platform + email (yes, really)
• The most common email mistakes heart-centered entrepreneurs make and how to fix them

If you’ve ever dreaded writing your newsletter or felt like “good marketing” requires sacrificing your time, energy or soul, Shannon is here to give you permission to market in a way that feels like YOU - joyful, human, and wildly effective.

Links & References:

• Trying to grow your list, increase your visibility or make new connections?  Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the  Powerful Women Rising Business Growth Community!
• Grab Shannon's 65 Story Marketing Ideas to Grow Your Community and Business at joyfulbusinessrevolution.com 
• Connect with Shannon on LinkedIn!

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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Is "success" costing you your sanity, your health or your joy?

In this powerful episode, I sit down with mental health advocate and entrepreneur LaKisha Mosley for a raw, real, and refreshingly honest conversation about what it actually looks like to prioritize your wellbeing while building a business. 

LaKisha knows firsthand what happens when we ignore the warning signs — because she’s been there: running a business, raising a family, checking all the boxes… and silently unraveling behind the scenes.

Now, she’s on a mission to help other women entrepreneurs stop “swapping their sanity for success.” This conversation is your permission slip to do things differently - and your roadmap for how.

In this episode, we cover:

• The difference between mental health and mental illness (and why both matter in business)
• Why women entrepreneurs are especially vulnerable to high-functioning depression and burnout
• How protecting your peace gives you a strategic edge in business
• How to normalize asking for help - especially if you’ve been conditioned not to
• Why rest isn’t lazy, and slowing down isn’t quitting

If you’ve ever felt like the weight of your business is crushing you, this episode is a reminder that your wellbeing is not optional. It's foundational. And as LaKisha says, "Protect your peace like it's your profit — because it is."

Links and References:

If you want to grow your business in a way that feels good (and doesn't cause burnout!) join us at our next PWR Virtual Speed Networking Event!

For even deeper connections, better support and faster business growth, check out the  Powerful Women Rising Business Growth Community!

If you're ready to prioritize your wellbeing as a business investment, follow Lakisha on Instagram @LakishaMMosley or visit her website to download her mental health crisis plan.

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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Podcast guesting is one of the fastest ways to build trust and grow your audience - especially with these tips!

Today I'm chatting with Podcast Guesting Coach Candice Dudley, who helps entrepreneurs just like you get booked on shows that put you in front of warm, aligned audiences who want to hear what you have to say.

We talk about how podcast guesting isn’t just about visibility - it’s about connection. It’s about getting in the right rooms, building real relationships, and making it ridiculously easy for people to say “Yes, I want to work with her!”

Inside this convo, you’ll learn:

• How to know if you're ready to be a podcast guest (HINT: perfection not required)
• The biggest mistakes people make when pitching themselves as a guest
• The secret to getting booked on shows that lead to real results (not just downloads)
• Exactly what to do to have hosts saying, "She was an AMAZING guest!"
• How podcast guesting builds trust faster trust than most other forms of marketing

Whether you’re brand new to pitching or you’ve done a few interviews and want to tighten up your strategy, Candice breaks it all down in a way that’s clear, doable, and totally human.

Mentioned In This Episode:

• PodcastGuests.com
• PodMatch

Other Links & References:

• Wanna make some connections that lead to podcast guesting and other amazing opportunities?  Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, better support and faster business growth, check out the  Powerful Women Rising Community!
• Get Candice's Free Guesting Started Guide and her Podcast Guesting Tracker!
• Learn more about Candice, her podcast and her Podcast Guesting Accelerator HERE!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Your business deserves better than fear-based marketing and fake urgency - and so do your clients. 

In this episode, Digital Marketer and Copywriter Megan Kachigan proves that you don’t need to manipulate people into buying - you just need to be clear, aligned, and human.  

Megan walks us through her exact three-step framework for values-based marketing, helping you connect the dots between what you believe and how you show up in your content (in a way that actually leads to clients).

In this episode, we cover:

• Why your values are more than just buzzwords and how to use them as a marketing compass
• How to set yourself apart (even when, on the surface, your offer looks like everyone else’s)
• The sales psychology behind messaging that builds trust instead of pressure
• How to use tools like ChatGPT without losing your voice or your edge
• Why the long game of values-first marketing leads to better clients, stronger boundaries, and way less burnout

If “buy now or you’ll die sad and alone” isn’t the vibe you’re going for, you’re gonna love this conversation. 

Links and Resources:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Get Megan's Messaging Clarity Journal for just $7 ($30 saving!) using promo code "journal7" - it's the perfect starting point for values-based marketing!
• Learn more about Megan, her Values-First Marketing podcast and her Copy Critique Club HERE!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Hate traditional networking? Same. 

That’s why I stopped doing it - and started doing this instead.

This episode is a little different because the tables are turned: I’m the guest this time, joining Wendy Pitts Reeves on her Ideal Practice Podcast for a convo all about how heart-centered women can grow their businesses through real, human connection (without turning into a walking sales pitch).

We talk about why traditional networking feels so gross (especially for service-based entrepreneurs), what to do instead, and how to make relationship-building feel good and actually lead to business growth.

If you’ve ever said “networking just isn’t my thing,” this one’s for you.

In this episode, we cover:

• Why “finding clients” is actually not the point of networking
• Simple mindset shifts that make networking feel way less awkward
• Creative ways to find networking events that don’t drain your soul
• My favorite trick for easing anxiety at in-person events 
• What to do after the event to keep the connection going (without being creepy or transactional)

Networking doesn’t have to be awkward, exhausting, or fake. When you approach it with intention and a human-first mindset, it can actually be fun AND effective.

Loved this convo?  Listen to the full interview on the Ideal Practice Podcast HERE!

Want to practice this kind of connection in real life? 

Come to the next PWR Virtual Speed Networking event (always the first Tuesday of the month. 

For even deeper connections, more support and faster business growth, check out the Powerful Women Rising Business Growth Community!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Your followers don't belong to you, but your e-mail list does!

In this episode, I’m joined by Survivor alum and self-proclaimed “Fresh Princess of Email,” Liz Wilcox - and she’s sharing her best strategies for connecting with people and making sales through e-mail marketing.

Whether you’ve been avoiding email marketing because it feels boring, sleazy, or just overwhelming, this convo is packed with simple, practical shifts that will help you build an e-mail list that works for you - and have fun doing it.

We talk about:

• Why your email list is the most important asset in your business 
• How to grow your list using what you already have (no tech overload or fancy funnels required)
• What makes a killer freebie (and why yours might be missing the mark)
• Mistakes you might be making on your lead magnet landing page
• Creative ideas for growing your audience fast - even offlin
• And how to choose list-building strategies that fit YOUR strengths and vibe

Liz’s whole approach is about keeping it simple, keeping it human, and keeping it you.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• CLICK HERE to get Liz's free welcome sequence template, 3 newsletter samples, and 52 subject lines - or check out her $9/month Email Marketing Membership that’ll save you hours and get your emails DONE.

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Think you're bad at networking because you hate small talk and scripted elevator pitches? Think again.

In this episode, I’m joined by Matthew Pollard - author, speaker, and self-proclaimed Rapid Growth Guy - to discuss how to make networking easier and more effective by leaning into your natural strengths instead of trying to do things like everyone else.   

Matthew breaks down a refreshingly strategic and human-centered approach to networking that’s tailor-made for introverts and extroverts alike.

In this conversation, we cover:

• How to ditch the elevator pitch and use a “unified message” to create curiosity and connection
• How storytelling makes your value crystal clear (without feeling salesy)
• Why trying to appeal to everyone actually waters down your impact
• Why you need both “momentum partners” and “champions” to succeed
• How to uniquely position yourself to build powerful, lasting business relationships

If traditional networking advice has ever made you want to hide in the bathroom - this episode is your permission slip to do things differently.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Connect with Matthew Pollard and learn more at https://matthewpollard.com or http://theintrovertsedge.com

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Being your full, unapologetic self isn’t a liability - it’s a strategy. 

What if everything you’ve been taught about how to be “professional” is actually holding you back?

In this episode, attorney Lauren Varner shares how she broke free from the outdated stereotypes that often demand women dim their light in order to be taken seriously. 

From ponytails and pantyhose to sexy outfits and bold billboards, Lauren’s evolution is a masterclass in what happens when you stop trying to fit in - and start leading with your whole, authentic self.

Together, we unpack what it really means to be professional, why embracing your femininity gives you an advantage in business, and how to deal with the people who just don't get it.

In this episode, we cover:

• How traditional “professionalism” punishes self-expression - especially for women
• What happens when you stop trying to be palatable and allow yourself to be powerful
• The emotional toll of shrinking yourself to make other people more comfortable
• How to handle criticism from mentors, colleagues, or the internet with grace (and fire)
• How typically feminine traits like empathy, vulnerability, and style can be your business superpowers

If you’ve ever been told to tone it down, cover it up, or be less “you” in order to get ahead - this conversation will light a fire in you.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Learn more about Varner Faddis Elite Legal
• Follow Lauren and Varner Faddis Elite Legal on Instagram

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

It’s not about going viral. It’s about going deeper.

In this powerful episode, I’m joined by my new business bestie, Alex Sanfilippo, founder of PodMatch - a platform that connects podcast hosts and guests, to talk about what it really takes to build a podcast that grows your business and your influence - without burning out or giving up.

Alex shares the truth that so many of us have learned the hard way - the best podcasts aren’t always the ones with the most downloads. They’re the ones that create real connection with the right people.

We also discuss:

• The most important questions to ask before starting a podcast
• The truth about vanity metrics - and how to grow without "going viral"
• How podcast hosts can create unique, one-on-one relationships with listeners that feel surprisingly personal despite being one-sided.
• How to simplify your workflow using the "automate, delegate, eliminate" rule

Whether you’re just starting out or feeling overwhelmed by all the “shoulds,” this conversation will help you simplify your approach and stay focused on what actually matters.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Whether you are a podcast guest/host or an aspiring guest/host, https://podmatch.com/free will give you some quick ideas to help you grow and improve in your podcasting efforts!
• Join PodMatch to find guests for your show or to find shows to be a guest on!  It's an incredible resource!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

 Are you living for yourself or for the expectations of others? 

In this episode, I sit down with Ashley Jordan, author of Unhappy Achiever: Rejecting the Good Girl Image & Reclaiming the Joy of Inner Fulfillment, to discuss the power of shedding societal expectations and embracing authenticity in life and business. 

Ashley shares her transformative journey of self-discovery, offering insights and actionable steps for breaking free from people-pleasing, perfectionism and the patriarchy so you can reconnect with what truly matters.

We discuss:

• The impact of societal, familial, and cultural expectations on women’s lives and businesses.
• How perfectionism creates barriers to joy, self-worth, and genuine relationships.
• Why breaking the rules and releasing the “good girl” image is a game-changer for female entrepreneurs.

This conversation serves as a powerful reminder for women to stand firm and expect to be acknowledged on YOUR terms, challenging traditional paradigms that no longer serve you.  If you’re ready to release the weight of external expectations (as well as your own!) and live the life you were meant to live, this episode will inspire and empower you to embrace your perfectly imperfect self!

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Learn more about Ashley:  www.ashjordan.com
• Buy the book!  www.unhappyachiever.com
• Connect with Ashley on Instagram 

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.