Powerful Women Rising - A Business Podcast for Female Entrepreneurs

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You’re marketing your face off… but where are the sales?

In this episode, Sales Growth Strategist Tam Smith joins me for a much-needed conversation about the missing piece in so many entrepreneurs’ businesses: actual sales strategy.

Tam breaks down why visibility alone doesn’t lead to revenue and how so many entrepreneurs confuse consistent content with selling - when in reality, they’re just warming people up with no next step.

We talk about how to shift your mindset from “I hate selling” to “sales is service,” and how to make simple, intentional moves that create momentum without sleazy pitches or high-pressure tactics.

In this episode, we cover:

• Why your marketing efforts might not be converting and how to fix it using Tam's 3-2-2 method for simple, non-sleazy daily sales activity
• The difference between building awareness and actually inviting people to work with you
• The 90-day rule for sales results (and why you're probably giving up too soon)

If you’ve ever said, “I’m doing all the things but no one is buying,” this episode is your roadmap to doing fewer things better - with more intention and more sales.

Links & References:

• Want more ways to market yourself and practice having sales convos?  Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the  Powerful Women Rising Business Growth Community!
• Download Tam's free VIP Power Hour guide to learn how to build a daily sales habit that creates consistent, high-quality leads without the overwhelm.
• Learn more about Tam:  https://studiothree49.com
• Listen to the Sales as Service podcast
• Connect with Tam on LinkedIn or Instagram
• Mentioned in this Episode:  Go-Givers Sell More by Bob Burg and John David Mann

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

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If you’ve ever left a networking event thinking “Never again...” this one's for you.

In this episode, the tables are turned: I’m the guest this time, joining Jenn Wayboer Hart (winner of the 2024 PWR Impact Award for Businss Support Person of the Year) on her podcast, Your Next Business Bestie.

We get really real about why so many networking spaces feel disconnected, and how to find (or create) ones that feel supportive, intentional, and aligned with who you actually are. I also share the behind-the-scenes of how my Virtual Speed Networking events are designed to be introvert-friendly, value-driven, and genuinely fun.

You’ll hear about:

• The difference between performing and connecting
• How to follow up without sounding like a robot
• Why authenticity is more than a buzzword - it’s a business strategy
• What to do when your business has to pivot, pause, or rebuild

This episode is full of stories, mindset shifts, and practical tools to help you build a business that’s rooted in real relationships - the kind that feel good and lead to actual growth.

Loved this convo?  Listen to more of Your Next Business Bestie HERE!

Want to practice this kind of connection in real life? 

Come to the next PWR Virtual Speed Networking event (always the first Tuesday of the month. 

For even deeper connections, more support and faster business growth, check out the Powerful Women Rising Business Growth Community!

Mentioned in This Episode:

- Nominations for the 2025 PWR Impact Awards are OPEN until 10/20/25!

- Listen to Jenn Wayboer Hartt's interview on the Powerful Women Rising podast!

- Learn more about Jenn and her services HERE!

Support the show

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

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Tired of creating Instagram content that feels like a full-time job with zero ROI? Let’s fix that.

In this episode, I’m joined by Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies - and she’s here to break down exactly what works right now on Instagram (and what you can stop wasting time on).

Whether you’re frustrated by reels, overwhelmed by algorithm shifts, or stuck in the “I should be doing more” spiral, Corey’s no-fluff advice will help you simplify, strategize, and actually see results - without dancing, pointing, or trying to reinvent the wheel every week.

Inside this conversation, you’ll learn:

• How to use Instagram as a full funnel: from visibility to connection to conversion
• The role of Reels, feed posts, Stories, and Lives (and how to stop overthinking each one)
• What carousels and drip campaigns have in common - and why they convert
• Why showing your face on camera (even awkwardly) beats perfect production every time
• The easiest way to batch content using questions you already get asked all the time

This is your permission to stop chasing trends and start using Instagram in a way that supports your business goals and your sanity.

Links & References:

• Want more ways to increase your visibility?  Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the  Powerful Women Rising Business Growth Community!
• Connect with Corey in Instagram @coreycwalker or check out her website: themarketingspecialist.com

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

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What if marketing didn't feel like a chore?

In this episode, I’m joined by messaging strategist and email marketing rebel M. Shannon Hernandez, who is flipping the script on everything you think you know about how to communicate with your audience. 

Shannon is co-founder of the Joyful Business Revolution, and she’s here to help you stop screaming into the social media void and start building a real, connected community through your email list. 

No more random posts. 

No more “wtf do I even write?” panic. 

Just clear, value-driven messaging that feels good and drives results. 

We talk about: 

• The difference between messaging strategy and copywriting - and why most people are focused on the wrong one
• The six types of content in Shannon’s Profit-Driven Messaging Ecosystem and how to use them
• How to simplify your entire marketing plan to just one social platform + email (yes, really)
• The most common email mistakes heart-centered entrepreneurs make and how to fix them

If you’ve ever dreaded writing your newsletter or felt like “good marketing” requires sacrificing your time, energy or soul, Shannon is here to give you permission to market in a way that feels like YOU - joyful, human, and wildly effective.

Links & References:

• Trying to grow your list, increase your visibility or make new connections?  Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the  Powerful Women Rising Business Growth Community!
• Grab Shannon's 65 Story Marketing Ideas to Grow Your Community and Business at joyfulbusinessrevolution.com 
• Connect with Shannon on LinkedIn!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

Send us Fan Mail

Is "success" costing you your sanity, your health or your joy?

In this powerful episode, I sit down with mental health advocate and entrepreneur LaKisha Mosley for a raw, real, and refreshingly honest conversation about what it actually looks like to prioritize your wellbeing while building a business. 

LaKisha knows firsthand what happens when we ignore the warning signs — because she’s been there: running a business, raising a family, checking all the boxes… and silently unraveling behind the scenes.

Now, she’s on a mission to help other women entrepreneurs stop “swapping their sanity for success.” This conversation is your permission slip to do things differently - and your roadmap for how.

In this episode, we cover:

• The difference between mental health and mental illness (and why both matter in business)
• Why women entrepreneurs are especially vulnerable to high-functioning depression and burnout
• How protecting your peace gives you a strategic edge in business
• How to normalize asking for help - especially if you’ve been conditioned not to
• Why rest isn’t lazy, and slowing down isn’t quitting

If you’ve ever felt like the weight of your business is crushing you, this episode is a reminder that your wellbeing is not optional. It's foundational. And as LaKisha says, "Protect your peace like it's your profit — because it is."

Links and References:

If you want to grow your business in a way that feels good (and doesn't cause burnout!) join us at our next PWR Virtual Speed Networking Event!

For even deeper connections, better support and faster business growth, check out the  Powerful Women Rising Business Growth Community!

If you're ready to prioritize your wellbeing as a business investment, follow Lakisha on Instagram @LakishaMMosley or visit her website to download her mental health crisis plan.

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

Send us Fan Mail

Podcast guesting is one of the fastest ways to build trust and grow your audience - especially with these tips!

Today I'm chatting with Podcast Guesting Coach Candice Dudley, who helps entrepreneurs just like you get booked on shows that put you in front of warm, aligned audiences who want to hear what you have to say.

We talk about how podcast guesting isn’t just about visibility - it’s about connection. It’s about getting in the right rooms, building real relationships, and making it ridiculously easy for people to say “Yes, I want to work with her!”

Inside this convo, you’ll learn:

• How to know if you're ready to be a podcast guest (HINT: perfection not required)
• The biggest mistakes people make when pitching themselves as a guest
• The secret to getting booked on shows that lead to real results (not just downloads)
• Exactly what to do to have hosts saying, "She was an AMAZING guest!"
• How podcast guesting builds trust faster trust than most other forms of marketing

Whether you’re brand new to pitching or you’ve done a few interviews and want to tighten up your strategy, Candice breaks it all down in a way that’s clear, doable, and totally human.

Mentioned In This Episode:

• PodcastGuests.com
• PodMatch

Other Links & References:

• Wanna make some connections that lead to podcast guesting and other amazing opportunities?  Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, better support and faster business growth, check out the  Powerful Women Rising Community!
• Get Candice's Free Guesting Started Guide and her Podcast Guesting Tracker!
• Learn more about Candice, her podcast and her Podcast Guesting Accelerator HERE!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

Send us Fan Mail

Your business deserves better than fear-based marketing and fake urgency - and so do your clients. 

In this episode, Digital Marketer and Copywriter Megan Kachigan proves that you don’t need to manipulate people into buying - you just need to be clear, aligned, and human.  

Megan walks us through her exact three-step framework for values-based marketing, helping you connect the dots between what you believe and how you show up in your content (in a way that actually leads to clients).

In this episode, we cover:

• Why your values are more than just buzzwords and how to use them as a marketing compass
• How to set yourself apart (even when, on the surface, your offer looks like everyone else’s)
• The sales psychology behind messaging that builds trust instead of pressure
• How to use tools like ChatGPT without losing your voice or your edge
• Why the long game of values-first marketing leads to better clients, stronger boundaries, and way less burnout

If “buy now or you’ll die sad and alone” isn’t the vibe you’re going for, you’re gonna love this conversation. 

Links and Resources:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Get Megan's Messaging Clarity Journal for just $7 ($30 saving!) using promo code "journal7" - it's the perfect starting point for values-based marketing!
• Learn more about Megan, her Values-First Marketing podcast and her Copy Critique Club HERE!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

Send us Fan Mail

Hate traditional networking? Same. 

That’s why I stopped doing it - and started doing this instead.

This episode is a little different because the tables are turned: I’m the guest this time, joining Wendy Pitts Reeves on her Ideal Practice Podcast for a convo all about how heart-centered women can grow their businesses through real, human connection (without turning into a walking sales pitch).

We talk about why traditional networking feels so gross (especially for service-based entrepreneurs), what to do instead, and how to make relationship-building feel good and actually lead to business growth.

If you’ve ever said “networking just isn’t my thing,” this one’s for you.

In this episode, we cover:

• Why “finding clients” is actually not the point of networking
• Simple mindset shifts that make networking feel way less awkward
• Creative ways to find networking events that don’t drain your soul
• My favorite trick for easing anxiety at in-person events 
• What to do after the event to keep the connection going (without being creepy or transactional)

Networking doesn’t have to be awkward, exhausting, or fake. When you approach it with intention and a human-first mindset, it can actually be fun AND effective.

Loved this convo?  Listen to the full interview on the Ideal Practice Podcast HERE!

Want to practice this kind of connection in real life? 

Come to the next PWR Virtual Speed Networking event (always the first Tuesday of the month. 

For even deeper connections, more support and faster business growth, check out the Powerful Women Rising Business Growth Community!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

Send us Fan Mail

Your followers don't belong to you, but your e-mail list does!

In this episode, I’m joined by Survivor alum and self-proclaimed “Fresh Princess of Email,” Liz Wilcox - and she’s sharing her best strategies for connecting with people and making sales through e-mail marketing.

Whether you’ve been avoiding email marketing because it feels boring, sleazy, or just overwhelming, this convo is packed with simple, practical shifts that will help you build an e-mail list that works for you - and have fun doing it.

We talk about:

• Why your email list is the most important asset in your business 
• How to grow your list using what you already have (no tech overload or fancy funnels required)
• What makes a killer freebie (and why yours might be missing the mark)
• Mistakes you might be making on your lead magnet landing page
• Creative ideas for growing your audience fast - even offlin
• And how to choose list-building strategies that fit YOUR strengths and vibe

Liz’s whole approach is about keeping it simple, keeping it human, and keeping it you.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• CLICK HERE to get Liz's free welcome sequence template, 3 newsletter samples, and 52 subject lines - or check out her $9/month Email Marketing Membership that’ll save you hours and get your emails DONE.

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

Send us Fan Mail

Think you're bad at networking because you hate small talk and scripted elevator pitches? Think again.

In this episode, I’m joined by Matthew Pollard - author, speaker, and self-proclaimed Rapid Growth Guy - to discuss how to make networking easier and more effective by leaning into your natural strengths instead of trying to do things like everyone else.   

Matthew breaks down a refreshingly strategic and human-centered approach to networking that’s tailor-made for introverts and extroverts alike.

In this conversation, we cover:

• How to ditch the elevator pitch and use a “unified message” to create curiosity and connection
• How storytelling makes your value crystal clear (without feeling salesy)
• Why trying to appeal to everyone actually waters down your impact
• Why you need both “momentum partners” and “champions” to succeed
• How to uniquely position yourself to build powerful, lasting business relationships

If traditional networking advice has ever made you want to hide in the bathroom - this episode is your permission slip to do things differently.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Connect with Matthew Pollard and learn more at https://matthewpollard.com or http://theintrovertsedge.com

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.