Celebrating Success and Building Pride​:

We're doing some focus groups for a new client, and an attendee said, "We used to hear stories of the difference we made, and we don't hear about it anymore. It'd be nice to get that back.​" ​ Why is it important? ​

Because it helps to celebrate your purpose – Why you exist – through the difference you make, and that's at the very core of the culture you want to create​.

Stories bring strategy to life:

Strategy is boring – stories bring it to life and show the difference people can make. The halo effect is people seeing examples of the difference they can make​.

Aligned with your strategy, it highlights the difference everyone can make​ They create a sense of belonging and a reason to stay – we know from research that people will move jobs for a mere 5-10% pay rise, so we need to do something more to get them to stay – pride is EMOTIVE and powerful​. ​ So how can you find and tell them?​

Proactively look for them – get your senior leaders or internal communications staff out into the business, talking to people and asking, 'Tell me a story about a time when you or someone on the team made a difference.'​

Create feedback channels for your front-line staff to provide feedback on the stories they see and hear. And turn it into a recognition programme or reward your people when they submit a story. ​ Using Your Stories:

Bring them to life at staff events, turn them into short internal podcasts or videos on your intranet - even email as a last resort​ Keep it local – ask leaders at team meetings to spend 10 mins asking teams about what's made them proud.

About Scott (Your host): Learn more about Scott McInnes, your host and the Founder and Director of Inspiring Change, by clicking here.