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Benedikt's voice on this episode has been recorded with the Antelope Axino Synergy Core

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In this episode we’ll help you figure out how much your music is really worth to you. How much you can and should spend on making and promoting your music, your gear, improving your skills around music making or any external services to help you achieve your goals.

Why we recorded this episode and why we think you should listen:

We’re here to help you help you reach your goals. To help you succeed as artists. We're super passionate about that. That’s our why. And if you're super passionate about your music or your career as an artist, we wholeheartedly believe that your actions, including your spending habits and how you make use of your limited time, need to reflect your goals and priorities.

Here's what we see over and over again:

Many people can’t answer the questions:

“What’s your budget?”
"How much time and effort are you willing to put into this?"
“What are you willing to spend?”
"Are you willing to do what it takes and go the extra mile to make something really amazing?"
“Here's what it takes, would that be worth it to you?”
"How much time have you set aside for this?"
"Have you blocked those dates on your calendar?"
“Can you find the time and can you find a way to come up with that amount of money?"

Instead they just ask:

“What does it cost?” 
"How long does it take?" 
“Do I have that kind of time and money right now?” 

They are looking at their current situation as if it couldn't be changed. They don't think about the potential, the return on investment and the value of something, they only see the cost and their currently limited resources, expecting some magic change to happen some day. 

All while they get very creative when they need to find time or money for other things they want in their life, although they claim those are less important.

So you need to be very clear about the value and the ROI you’re getting in return for what you’re spending. And you need to be honest with yourself when you're defining what your true priorities are. You probably can't have or do it all.

So what can you do? How do you change your mindset and behaviour if this is what's holding you back (it's exactly what's holding back most people)?

Here's what we're doing in this episode:

We give you questions to ask yourself that will help you define your goals, set priorities, figure out the value of a certain service or product (ROI) and calculate a budget that you can justify spending on your next music project based on all of that. 

In fact, you should be happily spending that if you do the exercise correctly. It’s like a mini coaching session that will help you discover your true “why” and show you a path to actually achieve what you claim is important to you.

For full show notes go to:

Send us a text

If you have any questions, feedback, topic ideas or want to suggest a guest, email us at: [email protected]