Episode 107: Architecture, And: Business Development

How do architects leverage their skillset to become better at sales?

This week on Practice Disrupted, we follow the career path of an architect turned architechie who landed in the business development side of a tech company, Monograph. If you are interested in learning more about other roles that architects can have in tech, this one is for you! 

We take a deep dive with our guest, Tyler Suomala, on all things in architecture, the realities of burnout running your own practice, entrepreneurship, the search for an architecturally adjacent career, parenthood, and more. 

The conversation also goes into different roles in sales, identifying the difference between sales development and account executive roles, how sales differ from his new role in marketing, how important ongoing talent development support has been for his career, and Monograph’s famous 4-day work week.

We also talk about his growth as a content creator on LinkedIn and how he has grown an audience of over 15,000 followers.

Guest:

Tyler Suomala is an architechie and business development professional at Monograph. He helps architects better communicate their unique value through his fun and popular weekly newsletter, Tyler Tactics.

📍 Show Links:  

Join Tyler Tactics

Tyler on LinkedIn

Monograph

Other Episodes with individuals from Monograph:

075 - Growing an AEC Startup, The Evolution of a Company

034 - Investing in What’s Next, The Spatial Syndicate

013 - Architecture, And: Entrepreneurship

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