In this episode, we’re diving into a Marketing Makeover Strategy Session with Samantha Foote, founder of Every Brain is Different. Samantha’s business focuses on supporting parents of neurodivergent kids with music therapy, positive behavioral therapy (ABA), and parent coaching.

Together, we mapped out a marketing strategy to help Samantha grow her parenting membership program, which is launching this holiday season. Listen in as we discuss list-building techniques, email nurture sequences, and repurposing content to engage her ideal audience and drive conversions.

1. Start with Clear Goals: Samantha’s six-month goal is to enroll 10 members in her parenting membership.
2. Warm Up Your Audience: A three-week email nurture sequence (two emails per week) can set the stage for a successful launch.
3. Repurpose Content: Use existing blog posts, podcast episodes, and social media content to create value-packed emails.
4. Diversify Content Formats: Offer a mix of blog posts, podcasts, videos, and reels to cater to different audience preferences.
5. Test and Adjust: Marketing is testing! Test welcome sequences for different audiences and refine based on results.

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/