Paul and John sit down with Ric Boullemier, Director of Generate Media. Ric shares insights into his journey from journalism to founding a creative agency focused on telling compelling stories in the EV space. Ric's innovative approach to video content, his philosophy on finding everyone's "superpower," and his commitment to sustainability as a dad. With plenty of camera gear talk and laughs along the way, Ric reveals how his team creates impactful content that drives the EV industry forward while encouraging everyone to simply "engage brain" when it comes to sustainability.

https://generatemedia.co.uk

https://www.linkedin.com/in/richard-boullemier-⚡%25EF%25B8%258F-a711a021/

https://www.instagram.com/thesustainabledad/