How does data science help Buzzfeed achieve online virality? What type of mass online experiments do data scientists at BuzzFeed run for this purpose? What products do they develop to make all of this easy and intuitive for content producers? Find out about all of this and more in this episode when Hugo talks with Adam Kelleher, Principal Data Scientist at BuzzFeed and Adjunct Assistant Professor at Columbia University. They'll also dive into the role of thinking about causality in modern data science.