Coffee & Compete

#11 - What Competitive Intelligence Should you be Collecting? | Dave Barker


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Adam is joined by Dave Barker to share his best strategies for collecting competitive intel.

In the episode, we got into how Dave finds quality competitive intel internally and externally within the mountain of information available, and how he presents these insights collected for different audiences. We also got into the best questions you should be asking in your win-loss program and how that fuels your competitive program.

Keep your eyes peeled for Klue's inaugural 'Competitive Enablement Summit' on Oct. 27&28. Save the date, and more information will be out soon!

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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