Revenue-producing opportunities most agencies haven't thought of include fractional CMOs, becoming an AOR, technological agility, and… the ability to be fired.

In this episode, I interview Alex Hultgren, Founder & CEO at Customers 1st Marketing, about opportunities for agencies to both pivot and niche down:

What we talked about:

- What fractional CMOs are and why they are a brilliant idea

- All about the modern agency of record

- Brand strategies for mid-size businesses, including securing a budget

- Why the ability to be fired gives you standing with your clients

Check out these resources we mentioned during the podcast:

- Find fractional CMOs at Chameleon Collective

- Also at Voyager You

- Also at Authentic Brand

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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