Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc

Watch on YouTube - https://youtu.be/bIYsp57Rmuo

00:00:00 - Introduction
 00:05:15 - Crap Talks Brighton
 00:07:11 - Analytics as an investment
 00:10:57 - Analytics as a profit enabler
 00:14:47 - Analytics team success without proof
 00:18:19 - Thermostat vs. Thermometer analogy
 00:23:54 - Optimising sales call strategies
 00:24:04 - Measurelab Ad
 00:25:22 - Simplicity in analytics adoption
 00:29:41 - Empowering analysts through problem-solving
 00:32:12 - Product-led growth experiment outcomes.
 00:36:01 - End of Google Analytics era
 00:40:03 - Modular data stack considerations
 00:41:37 - Google Analytics and advertising impact
 00:46:20 - Google Analytics and competition
 00:49:57 - Personal hobbies of an analyst

-----

Episode Summary:

In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!

-----

About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.