We know there's a LOT that can go into branding - naming, logo design, website layout, colors, fonts... the list goes on and on. If you're on your branding journey for your practice, you may not know where to start, what to include or even how to name your business.

For Episode 112, Stephen and Kevin sit down to discuss advisor branding - how to start, what it means, what works and what doesn't.

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Table of Contents:

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0:00 - Intro

04:36 - Why Rebrand?

13:22 - What's In a Name?

27:27 - Make a Great Logo

34:45 - The Value of Brand Guidelines