You've owned your agency for 15 or 20 years now, but it's never looked exactly like you imagined it. That's because you're letting your clients lead.

In this episode, I interview Robert Patin, Managing Partner at Patin &

Associates, about the most common missteps he sees as an agency coach.

What we talked about:

- Knowing & owning your value in negotiation

- How to set your fees

- Niching, exclusivity, and freelance workers

- Trends for agencies in 2021

Resources we mentioned during the podcast:

- I was recently a guest on Robert's podcast, Agency Blueprint

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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