When you have a potential customer perform a handraiser event, you want to make sure that lead gets to sales as soon as possible, right? In a perfect world, we'd see that lead with a sales rep almost immediately. Unfortunately, we don't live in a sales Utopia and many high-intent leads never even make it to a first meeting. In fact, the number of "ghosted" or no response leads is around 30% according to a new report from Chili Piper.

So in this week's episode, we're joined by Chili Piper's Senior Manager of Field Marketing and Community, Arthur Castillo, who helps us understand why speed to lead times have gone up and how you can help your org improve your lead velocity and overall customer experience. Arthur takes us through why your inbound lead experience can be a make-or-break differentiator against your competition and why traditional qualification and sales handoff needs a facelift. So tune in to this jam-packed episode for more info on why your speed to lead process might be negatively impacting your revenue and what you can do to fix it.