The Revenue Growth Architects

00:00 Intro

01:16 Funnel Attribution vs. Multi-touch Attribution

11:32 How to avoid the credit game drama between marketing and sales

17:59 The different biases

20:49 The data structure needed for each type

30:34 Which type to start with

34:33 Can you use multi-touch attribution data for funnel metrics reporting?

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about:

- What is GTM Ops

- The unfulfilled promise of RevOps

- Data, reporting, and attribution

- And lots more!

Hear more from us:

Subscribe to us on Youtube!

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion?

Crissy breaks down unifying your GTM data and shows a couple examples.

Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm6qL7dwQY

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

00:00 Intro

01:35 The biggest UTM mistakes companies make

13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments

30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on:

- How to Build a GTM Ops Team

- How to Track a Buyer Funnel

- How to Build Unified Reporting

- And lots more!

Hear more from us:

Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today.

00:00 Intro

00:06 Top 3 CMO Struggles

00:21 Top 3 CRO Struggles

00:30 The pains and GTM Ops focus

01:20 1st reason

01:59 2nd reason

02:14 3rd reason

02:46 4th reason

03:21 5th reason

Hear more from us:

Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.

This isn't the way. For 3 reasons. And Crissy breaks down why.

00:00 Intro

00:27 First Reason

01:35 Second Reason

02:48 Third Reason

Hear more from us:

Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM.

00:00 Intro

00:27 Discussion on the newest outbound tools (e.g. Clay)

18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations

37:49 Our new Go-To-Market Operations Framework

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel.

What you’ll learn in this episode:

- How a CRM can help you with tracking and if it is the only source of truth

- Which potholes to avoid

- How the reporting is done with a custom object

https://www.linkedin.com/in/charliesaunders/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/

Weflow: https://www.getweflow.com/

Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead?

Well, it's because few people realize that you need to architect Marketo, Hubspot, or Pardot in a particular way.

Xander will explain all in this episode.

If you want to hear more from us:

Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/