In this episode, we dive into some nitty-gritty GTM data/reporting challenges!

From why BI/Warehouse infrastructure might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answered.

00:00 Introduction

01:12 How a BI/Warehouse setup often doesn't solve your GTM data/reporting issues (and in fact can make them worse)

19:30 GTM or GTFO: Incrementality reporting. What is it? Is it effective? Should you do it for B2B?

39:00 Answering audience questions about our custom object funnel tracking methodology and Salesforce package

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Charlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform.

00:00 Intro

02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method and show a few use cases (Here is the link if you want to watch the demo on Youtube https://www.youtube.com/watch?v=BUuOBmysM4U)

25:14 Live Call from an AI SDR: we get a AI SDR to call us, any good? Listen and see for yourself

36:29 When to Buy an ABM Tool: we explore a Linkedin comment question on when to buy a ABM tool

Hear more from us:

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

00:00 Intro

00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications?

17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas?

27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?

00:00 Introduction

01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem?

21:26 GTM or GTFO: reacting to a video on measurement

31:18 What term should we use: funnel, lifecycle, pipeline or something else?

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

00:00 Introduction

01:02 GTM/Marketing/Rev Ops is Escalating in Complexity

18:12 Is Linkedin Beef a good GTM Strategy?

31:50 When in the sales process should you create an Opportunity?

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

00:00 Intro

01:16 Funnel Attribution vs. Multi-touch Attribution

11:32 How to avoid the credit game drama between marketing and sales

17:59 The different biases

20:49 The data structure needed for each type

30:34 Which type to start with

34:33 Can you use multi-touch attribution data for funnel metrics reporting?

Hear more from us:

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about:

- What is GTM Ops

- The unfulfilled promise of RevOps

- Data, reporting, and attribution

- And lots more!

Hear more from us:

Subscribe to us on Youtube!

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

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Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion?

Crissy breaks down unifying your GTM data and shows a couple examples.

Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm6qL7dwQY

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

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Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

00:00 Intro

01:35 The biggest UTM mistakes companies make

13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments

30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on:

- How to Build a GTM Ops Team

- How to Track a Buyer Funnel

- How to Build Unified Reporting

- And lots more!

Hear more from us:

Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/