00:00 5 Data Issues That Will Confuse AI

21:00 Should We Use the Title GTM Engineer?

32:21 How to Handle Conversion Rate Data the Right Way

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00:00 Intro

3:55 Fitness test for GTMOps

30:13 Should you attend in-person conferences?

37:33 Tools for AI data Normalization

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00:00 Intro

01:47 Maturity Model for Reporting

30:57 Testing Chatgpt Operator

47:34 When to Rip & Replace Your Ops Processes?

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00:00 Intro

00:15 Where do GTM Ops Projects Go Wrong? How to identify issues and suggestions for reducing complexity

24:30 GTM or GTFO: 5 "Best" ABM Stats?

38:27 Is Campaign ROI Worth It? How to get campaign-level ROI reporting

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00:00 Introduction

00:19 Deep Dive on Clay: What you need to know and a realistic approach to using this tool in your org

27:32 GTM or GTFO: Analyzing marketing data using Deepseek

40:05 Q&A: Should you be tracking sales touchpoints in multi-touch attribution?

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00:00 Introduction

00:37 Our Predictions for GTMOps in 2025

26:33 GTM or GTFO: Is AI email personalization worth it?

37:01 Q&A: When is data quality good enough?

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In this episode, we dive into some nitty-gritty GTM data/reporting challenges!

From why BI/Warehouse infrastructure might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answered.

00:00 Introduction

01:12 How a BI/Warehouse setup often doesn't solve your GTM data/reporting issues (and in fact can make them worse)

19:30 GTM or GTFO: Incrementality reporting. What is it? Is it effective? Should you do it for B2B?

39:00 Answering audience questions about our custom object funnel tracking methodology and Salesforce package

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Charlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform.

00:00 Intro

02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method and show a few use cases (Here is the link if you want to watch the demo on Youtube https://www.youtube.com/watch?v=BUuOBmysM4U)

25:14 Live Call from an AI SDR: we get a AI SDR to call us, any good? Listen and see for yourself

36:29 When to Buy an ABM Tool: we explore a Linkedin comment question on when to buy a ABM tool

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00:00 Intro

00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications?

17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas?

27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?

00:00 Introduction

01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem?

21:26 GTM or GTFO: reacting to a video on measurement

31:18 What term should we use: funnel, lifecycle, pipeline or something else?

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