In this episode, Jeff sits down with Anthony Enrico, Founder & CEO of LeanScale, for a deep dive into one of the biggest blind spots in modern GTM: building a growth model that actually matches reality.

Anthony breaks down why so many revenue teams fail before execution even begins, from unrealistic plans set months before leaders join, to pipeline targets built without understanding sales cycle timing, to ICP definitions that are far too broad to drive efficiency.

In this episode, Cliff Hawkins, Senior Director of Revenue Operations at Level AI, shares how he’s reimagining RevOps by blending community, experimentation, and automation.

Cliff walks through how his team built custom AI workflows to summarise every customer interaction, cutting manual effort while boosting visibility for sales and success teams. He also dives into why outbound isn’t dead, the importance of hyper-personalisation in crowded markets, and how “doing more with less” is shaping org design and new roles like the go‑to‑market engineer.

This conversation is packed with real, tested playbooks you can apply to your own role right now.

What happens when a RevOps leader takes the leap into running a seed-stage startup? In this episode, Kyle Himmelwright, VP of Strategy and Operations at Luster, joins Jeff Ignacio to talk about building from scratch, from defining focus in a massive TAM to using AI for top-of-funnel efficiency. They unpack what “predictive enablement” really means, how to stay adaptable without losing focus, and why cultivating your network might be the most underrated skill in operations today.

In this episode, Kristina McMillan, Executive in Residence at Scale Venture Partners, shares what she’s seeing across Scale’s portfolio when it comes to AI adoption in revenue teams. From the rise of the go-to-market engineer to the three levels of AI maturity, Kristina breaks down what’s working, what’s hype, and why RevOps needs to lead with strategy, not just tools. We also get into AI’s real impact on metrics like ARR per employee, the role of internal AI hackathons, and how top teams are choosing between building and buying. If you’re feeling overwhelmed by the pace of change, this episode will give you clarity and a tactical playbook.

Harry explains how he “AI’d the company” from the inside out, then took the same playbook to clients - covering stakeholder buy-in, resource orchestration, and end-to-end GTM flows that keep messaging in sync with the website. Concrete, tool-level detail and repeatable patterns.

RevOps pros spend too much time fixing data and not enough driving growth. Mason McMullin, VP of RevOps and Strategy at Alysio explains how his team uses AI to streamline reporting, clean data, and cut tool-switching. He shares his playbook for prompting LLMs effectively, building a reliable data dictionary, and freeing Ops to focus on what really matters: strategy and enablement.

In this episode, Jeff sits down with Lindsay Roethlisberger, Director of Revenue Operations at Zapier, to explore how RevOps is evolving in a world increasingly shaped by AI. Lindsay shares her journey from Zapier’s first marketing ops hire to leading a 12-person RevOps team spanning analytics, automation, and enablement.

Together, they dig into:

How Zapier uses AI across SMB, mid-market, and enterprise motions

The difference between AI-driven workflows and agents - and where each fits

Practical use cases, from chat classification to renewal prep to sales coaching

Why RevOps leaders should think like product managers when adopting AI

If you want to see how AI is reshaping go-to-market infrastructure - and the lessons from one of the most automation-driven companies in SaaS - this episode is packed with practical takeaways.

Jeff sits down with Alex Kean, Director of Revenue Operations at Merge, to explore what it really takes to run RevOps across two go-to-market motions, enterprise sales and a new PLG product launch.

Alex unpacks how his lean RevOps team supports Merge’s sales-led engine while prepping for a parallel PLG motion, without breaking existing systems. He shares how his team is leveraging AI and agentic workflows for internal use, including customer health summaries and Slack-ready exec dashboards.

In this episode of RevOps Review, Jeff Ignacio welcomes Brandon Smith, Director of Revenue Operations & AI Strategy at QuotaPath, to break down how one-person RevOps teams can punch way above their weight using AI. Brandon shares how he’s driving ARR per head through intelligent automation, building custom apps on “Good Vibe Coding Fridays,” and teaching go-to-market teams to become builders themselves.

You’ll hear how QuotaPath is turning microtools into macro impact, why Brandon favours human-in-the-loop AI over full automation, and how he uses one-on-one GTM interviews to source real problems, not just shiny ideas. If you’re thinking about AI integration beyond email copy and chatbots, this is a blueprint for doing more with less (and having fun doing it).

James Case, Associate Director of Revenue Operations at Healthie, shares his non-linear journey into RevOps - from customer service to sales to operations - and the lessons he’s learned along the way.

He breaks down how frontline experience shaped his empathy for sales teams, the importance of prioritisation and change management, and how Healthy is using AI and automation to remove admin work and let providers focus on care. A candid conversation on resourcefulness, scaling processes, and building systems that last.