In this episode, I dive into how to make the sale before the sales call. The real work happens through your content—stories, grid posts, emails, and podcasts—where you showcase your value and expertise.

Sales calls should simply clarify questions and confirm decisions, not convince someone to work with you. If you’re getting on calls where you feel like you’re being interviewed, it may signal a gap in your marketing.

Consider streamlining your process with application forms or direct messaging to save time while still booking aligned clients. Remember, this is your business—you get to decide what works best for you!

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Podcast Editor: Sam Henderson

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Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ