You got certified...now what? In this episode, I’m breaking down what really holds new sleep consultants, parenting coaches, fitness coaches, and life coaches back after getting their certification. Spoiler: it’s not a lack of passion or knowledge… it’s the missing business skills. You don’t need another course — you need support, structure, and a strategy that actually fits your life. I’m diving into the mindset shifts and practical next steps you need to build a profitable, sustainable business. If you’re ready to stop overthinking and start making money doing what you love, this episode is for you.

WORK 1:1 W/ ALLISON - Click Here!

Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers 

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

Thinking about creating a freebie and diving into email marketing but not sure where to start? In today’s episode, I’m breaking down how to build a freebie that actually grows your email list and gets more discovery calls on your calendar.

I’ll walk you through what makes a lead magnet convert, why so many freebies flop, and the exact follow-up steps you can’t skip if you want to turn subscribers into clients.

We’ll also talk about email marketing basics, welcome sequences, and how to simplify your setup even if you’re not tech-savvy.

Whether you’re a sleep consultant, coach, or service-based biz owner, this episode will help you stop procrastinating and finally get your freebie out into the world. Let’s make email marketing way easier (and way more profitable) for you!

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

In this episode, I’m diving into the one strategy that completely changed the game for my business: building real, intentional business relationships. I’m talking about collaborations that actually lead to clients, cash, and momentum without needing a huge following or sales funnel.

You’ll hear how one pitch I made 5 years ago brought in over $10K in just a few days and continues to pay off years later. I’ll share real examples, mindset shifts, and simple steps you can take to start collaborating now, no matter how new you are. If you’re ready for more visibility, authority, and money, this one’s for you.

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

In this episode, I’m sharing my thoughts on perfectionism and how it’s likely holding you back from making the kind of money you want in your business. I dive into where perfectionism comes from, how it shows up in your day-to-day as a coach or sleep consultant, and what it actually takes to build momentum without burning yourself out trying to make everything “just right.” If you’ve ever hesitated to post, re-recorded a reel ten times, or spent hours on Canva tweaking a graphic, this one’s for you.

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

In this episode, I dive into the real reasons why so many sleep consultants and mom coaches are undercharging and what it’s actually costing you. I break down the emotional and financial toll of low-ticket pricing and challenge the belief that “moms won’t pay.”

From real-life spending examples to simple pricing math, this episode will shift the way you think about your offers. If raising your prices has been on your mind (but feels a little scary), this conversation will give you the clarity and confidence to finally do it. Tune in and let’s rethink your worth, your pricing, and the energy you bring to your business.

Work 1:1 w/ Allison: Click Here!

Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers 

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

In today’s episode, we’re talking about one of the most important (yet overlooked) parts of signing clients: certainty in your results. If you aren’t confident in what you do or the transformation you offer, your potential clients won’t be either. I’ll walk you through how to own your expertise—even if you’re newer—and why certainty is more powerful than any fancy strategy. We’ll talk about how to respond when someone asks, “Can you guarantee results?” and why how you speak about your offer matters just as much as what you’re offering. If you’ve ever found yourself playing small or second-guessing your value, this episode is your wake-up call. Let’s get you showing up like the expert you are.

Makin' Moves (begins 5/20): Learn more here

Work 1:1 w/ Allison: Click Here!

Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers 

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

In this episode, I’m walking you through 6 things you should be focusing on if you want to sign 5 new clients in the next 30 days—without posting every day or overcomplicating your strategy. These are the exact areas I coach my clients on to help them grow consistently and confidently.

If you've been wondering what actually moves the needle in your business, this episode breaks it down in a clear and simple way. No fluff—just the real actions that lead to results.

And if you’re ready for personalized support, I’m offering a FREE 45-minute strategy call to help you map out your plan. Click the link in the show notes to book your call today!

BOOK YOUR FREE 45-MIN STRATEGY CALL: https://calendly.com/allisonsbackpack/call 

WORK 1:1 W/ ALLISON: Click Here!

Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers 

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

In this episode, I’m walking you through my exact sales call script that’s helped my clients feel more confident and close more discovery calls. If you’ve ever felt awkward, unsure, or totally lost during a sales call—this episode is for you.

I break down exactly what to say and how to lead the conversation. You’ll learn how to create a natural, authentic flow that makes your potential clients feel seen and supported—not sold to.

I’m also sharing tips on how to structure your pitch, what questions to ask, and how to confidently share your offer. This script is a game-changer, especially if you're a coach or sleep consultant looking to sign more clients.

Tune in, take notes, and start closing more calls this week!

WORK 1:1 W/ ALLISON - Click Here!

Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers 

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

In this episode, I chat with Rianna Hijlkema, a business strategist for sleep consultants, about creating a business and life that truly makes you happy. Rianna shares her journey as a digital nomad, how she built an aligned business, and the key steps sleep consultants can take to find clients and grow sustainably.

With experience helping hundreds of sleep consultants, she knows exactly what works—and what doesn’t—when building a thriving business. Plus, we talk about her upcoming book, The Sleep Consultant Playbook, launching April 15th, which lays out a step-by-step framework for success. If you're ready to understand how to create a more aligned business, this episode is a must-listen!

Who is Rianna Hijlkema: 

Rianna is a postpartum doula, sleep consultant and business strategist for sleep consultants, helping them start, grow and scale their businesses. She has worked with hundreds of sleep consultants, helping them navigate the same challenges you might be facing—struggling to find clients, feeling overwhelmed by the business side of things, or simply not knowing what to do next. She's seen what works, what doesn’t, and gives you the exact steps needed to build a strong, sustainable business. Her book 'the Sleep Consultant Playbook' is launching on April 15th, a clear step-by-step framework that gives you everything you need to build a thriving, impact-driven sleep consulting business.

Book discount: https://www.sleepconsultantbusiness.com/
Website: https://www.sleepconsultantdesign.com
Instagram: https://www.instagram.com/sleepconsultant.design/
YouTube: https://www.youtube.com/@sleepconsultant.design

APPLY TO WORK 1:1 W/ ALLISON - Click Here!

Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers 

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ

That nagging voice that says, You aren’t qualified. No one will want to pay you. You’re a fraud. Yeah, that one. If imposter syndrome has ever made you second-guess your coaching business, you’re not alone. And today, we’re tackling it head-on and shifting your perspective so that you can start showing up confidently and make more money! 

I’m joined by Jill Parekh, a Business & Mindset Coach who helps female founders overcome imposter syndrome and grow their businesses to five-figure months. She’s also the host of a podcast with over 120K downloads and the author of You're Not Special: Overcoming Imposter Syndrome and Stepping Into Your Worthiness.

In this episode, Jill breaks down:
✅ The most common signs of imposter syndrome (and where it actually comes from)
✅ How imposter syndrome is holding you back from marketing, selling, and showing up confidently
✅ What to do if you’re stuck in a negative spiral and imposter syndrome is taking over
✅ Daily mindset shifts that will help you ditch self-doubt and make more money in your business

If you’ve ever felt like you don’t belong in this space or questioned whether you’re really cut out for this, this episode will remind you that you are more than enough.

Connect with Jill:

The From Imposter to Empowered Podcast: 

https://www.jillianparekh.com/podcasts/the-from-imposter-to-empowered-podcast

FREE mini course: www.yourcoachjill.com/imposter-syndrome-to-sales

Instagram:  @yourcoachjill

APPLY TO WORK 1:1 W/ ALLISON - Click Here!

Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers 

Website: https://www.allisonhendersoncoaching.com/

IG: https://www.instagram.com/allisonhenderson_coach/

Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list

Podcast Editor: Sam Henderson

Website: https://www.recordingwithsam.com/ 

IG: https://www.instagram.com/recordingwithsam/ 

Email: [email protected]

Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ