Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.

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00:05:20 The Crucial Moment to Fix Broken Processes

00:06:40 Streamlining Bottlenecks: A Game Changer

00:07:30 Why You Need Quarterly Reviews in Marketing

00:08:30 The Impact of Team Dynamics on Success

00:09:30 The Secret Sauce: All-Star Process Over All-Star Team

00:12:20 Building a Diverse Team: Why It Matters

00:13:40 The Learning Curve: Individual Preferences in Problem-Solving

00:14:50 Task Management: Prescriptive vs. Free-Form

00:21:50 Freelancers: The Extra Mile for Better Results

00:22:00 Key Takeaways: When to Fix and When to Let Go

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S05 E112 - The B2B Playbook

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