The Digital Marketing Podcast by Exposure Ninja

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.

Timestamps

00:00 — Intro

Watch the video instead: https://exposure.ninja/8-ppc-mistakes

Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week, we talk about:

Timestamps

00:00 - Welcome to The Dojo by Exposure Ninja

00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?

21:57 - Wicked’s Massive Marketing Campaign

40:14 - Ads in AI Overviews

⁠https://exposureninja.com/podcast/dojo-41/⁠⁠

Request a free review of your website and marketing:

⁠https://exposureninja.com/review/⁠

What to listen to next:

Why GEO is the New SEO (and How It Works)

⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025

⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…

⁠https://exposureninja.com/podcast/dojo-39/

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for.

00:00 - How ChatGPT with Search Works

04:16 - How to Rank in Search GPT

Resources

Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking

Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

Join me in London at this year's B2B Marketing Expo.

I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".

If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.

Grab a ticket at: b2bmarketingexpo.co.uk

If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo

Hope to see you there!

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week, we talk about:

Timestamps

00:00 - Welcome to The Dojo by Exposure Ninja

00:22 - The Secrets to Going Viral

16:51 - It's Gift Guide Season

34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far

https://exposureninja.com/podcast/dojo-40/⁠

Request a free review of your website and marketing:

https://exposureninja.com/review/

What to listen to next:

Why GEO is the New SEO (and How It Works)

https://exposureninja.com/podcast/336/

The Best Digital Marketing Strategies for 2025

https://exposureninja.com/podcast/338/

ChatGPT Search is using BING?! – Everything We Know So Far…

https://exposureninja.com/podcast/dojo-39/

Today I’ve got 5 different types of digital marketing strategies to share with you.

Watch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY

Get the show notes: ⁠https://exposureninja.com/podcast/338/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

Timestamps

00:00 - The Impact of ChatGPT Search on Marketers

32:38 - The Viral Power of Crumbl Cookies

What to Listen to Next

This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local

Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up.

Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets.

So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead.

Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc

Get the show notes: https://exposureninja.com/podcast/337/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

Timestamps

00:00 - A big week for AI… but also some data that puts it all in context

16:14 - IKEA’s new face of gaming

27:43 Stop calling it SEO

What to Listen to Next

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT,  Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.

You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”

That’s what I’m going to cover in today’s podcast.

Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSETo

Get the show notes: ⁠https://exposureninja.com/podcast/336/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next: