The Digital Marketing Podcast by Exposure Ninja

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience.

Watch the video instead: ⁠⁠⁠https://exposure.ninja/where-is-SGE

Get the show notes: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/331/⁠⁠⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:

Mentioned Links

Timestamps

00:00 — Intro

03:05 — More hints from Google about what it wants to reward with ranking

23:10 — Building an engaged community on social

35:51 — Marketers aren’t confident with AI

Get the show notes: https://exposureninja.com/podcast/dojo-33/

Watch the video: https://exposure.ninja/dojo-33

What to Listen to Next:

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business.

Because, honestly, that’s not how digital marketing strategies work.

What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business. 

There’s 4 steps in this process, and we’re going to talk you through each one.

Watch the video instead: ⁠⁠https://exposure.ninja/2025-marketing-strategy

Get the show notes: ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/330/⁠⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

Timestamps

00:00 — Intro

00:55 — Perplexity AI plans to start running ads!

16:34 — How many outbound links should you be including in your content?

What to Listen to Next

AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations.

How? Through the power of digital marketing.

Using a solid website, landing pages and PPC to be exact.

There are lessons here for any business:

In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy.

Watch the video instead: ⁠https://exposure.ninja/medical-clinics⁠

Get the show notes: ⁠⁠⁠⁠https://exposureninja.com/podcast/329/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠

What to Listen to Next:

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

Timestamps

00:00 - Intro

00:23 - What you need to do as Google AI Overviews continue to roll out and change

23:23 - Google Lens collaborates with Emily in Paris

What to Listen to Next

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.

We've long suspected it, but now we have concrete evidence.

It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.

Watch the video instead: https://exposure.ninja/inflating-costs

Get the show notes: ⁠⁠https://exposureninja.com/podcast/328/

Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠

What to Listen to Next:

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week Tim and Dale talk about:

1. Google's August 2024 Algorithm Core Update

2. AI Overviews Hit the UK

3. Marketing Lessons from Harris/Trump’s PPC

4. X Gets Even More Unsafe for Brands

Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠

Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠

Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30

Timestamps

00:09 – Google's August 2024 Algorithm Core Update

16:28 – AI Overviews Hit the UK

25:02 – Marketing Lessons from Harris/Trump's PPC

33:31 – X Gets Even More Unsafe for Brands

43:51 – "I'm confused!"

What to Listen to Next

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites.

Meaning, we understand the main reasons why websites struggle to convert at more than 2%.

If you want to go above and beyond this 2% then today’s podcast is for you.

Watch the video instead: https://exposure.ninja/two-percent

Get the show notes: ⁠⁠https://exposureninja.com/podcast/327/

Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠

What to Listen to Next:

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

Timestamps

00:00 – Intro

04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized

11:13 – Story 2 – A really bad week for Google

31:30 – Story 3 – Marketing lessons from Disney’s D23 event

40:32 – The Tasks

What to Listen to Next