The following is a BONUS EPISODE recorded by the Exposure Ninja team.

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We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year.

AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google.

In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025.

Exposure Ninja's Dale Davies⁠ (Head of Marketing), ⁠Charlie Marchant⁠ (CEO), and Andy Tuxford (Head of SEO) will explain how you can strategise and create a truly UNBEATABLE SEO strategy to dominate Google in 2025.

Get the show notes:

https://exposureninja.com/podcast/extra-046/

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠

How Digital Advertising Works in 2025

⁠⁠https://exposureninja.com/podcast/343/⁠⁠

Copy This FLAWLESS Content Marketing Strategy in 2025

⁠⁠https://exposureninja.com/podcast/extra-044/

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy.

We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy.

In this episode, I'll cover:

1. Why matching searching intent perfectly has increased in importance

2. Why expert-backed, fact-checked content continues to rank top

3. How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT

4. Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings

Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025.

Whether you're competing in ultra-competitive markets like injury claims or building authority in your local niche, I'm sharing the exact strategy that's helping our clients claim those coveted top spots in both traditional and AI-powered search results.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠https://exposureninja.com/podcast/345/⁠

Watch this on YouTube instead:

⁠https://exposure.ninja/top-google-2025⁠

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠

How Digital Advertising Works in 2025

⁠⁠⁠https://exposureninja.com/podcast/343/⁠⁠⁠

COPY Hims’ $60M/Month Marketing Strategy

⁠https://exposureninja.com/podcast/344/⁠

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant.

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Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses.

We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend.

Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand.

In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough.

Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://exposureninja.com/podcast/extra-045/

Watch this on YouTube instead:

https://exposure.ninja/paid-search-2025

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠

How Digital Advertising Works in 2025

⁠https://exposureninja.com/podcast/343/⁠

Copy This FLAWLESS Content Marketing Strategy in 2025

⁠https://exposureninja.com/podcast/extra-044/

I've uncovered something fascinating in the digital marketing world, and I need to share it with you.

I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly.

We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit.

But here's what really got my attention.

I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing.

In this episode:

1. Learn why their surprisingly minimal website actually outperforms cluttered competitors

2. Discover why they're moving away from trendy UGC toward big-budget video campaigns

3. Learn the content strategy that's generating over a million visitors monthly.

Plus, I'll show you the surprising areas where even this marketing powerhouse is struggling.

Whether you're running a startup or managing a major brand's marketing budget, I'm sharing the practical strategies you can steal from one of digital marketing's most ambitious success stories.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠https://exposureninja.com/podcast/344/

Watch this as a video instead:

https://exposure.ninja/hims-marketing-strategy

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠https://exposureninja.com/podcast/341/⁠

How Digital Advertising Works in 2025

https://exposureninja.com/podcast/343/

Copy This FLAWLESS Content Marketing Strategy in 2025

https://exposureninja.com/podcast/extra-044/

Digital advertising is becoming increasingly competitive and costs are rising.

It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS.

In this podcast, I cover:

- How to analyse your market's ads

- How to create ad creative using AI tools

- Why data collection is only going to increase in importance

- How to maximise your ROI by improving your lead generative processes

This podcast has been produced in partnership with Semrush, Exposure Ninja's favourite SEM suite.

You can try the tools mentioned in this podcast for free using these links:

Try AdCreative.ai for FREE ➡️ https://exposure.ninja/adcreative

Try AdClarity for FREE ➡️ https://exposure.ninja/adclarity

Try Semrush for FREE ➡️ https://thankyouninjas.com

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch this as a video instead:

https://exposure.ninja/digital-advertising-2025

Get the show notes:

⁠⁠https://exposureninja.com/podcast/343/⁠⁠

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠https://exposureninja.com/podcast/341/

How to Rank in Google’s AI Overviews

⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠

Copy This NEXT-LEVEL GEO Strategy in 2025

https://exposureninja.com/podcast/extra-043/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.

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Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different.

In a recent strategy discussion, three of Exposure Ninja's leading marketing experts broke down exactly what's working in content marketing right now - and more importantly, what isn't.

Dale Davies (Head of Marketing), Charlie Marchant (CEO), and Abigail Dalton-Jones (Head of Content Marketing) shared insights from managing hundreds of client campaigns across multiple sectors.

The findings challenge everything most marketers think they know about content in 2025.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025.

From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway.

For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search.

What You'll Learn

Timestamps

00:00 - Welcome to the Dojo

00:52 - Prediction 1

09:04 - Prediction 2

25:20 - Prediction 3

28:05 - Prediction 4

32:37 - Prediction 5

36:38 - Prediction 6

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠⁠https://exposureninja.com/podcast/dojo-45/⁠

Listen to these episodes next:

Copy This NEXT-LEVEL GEO Strategy in 2025

⁠https://exposureninja.com/podcast/extra-043/⁠

Google’s WORST NIGHTMARE Just Happened

⁠https://exposureninja.com/podcast/342/⁠

The Best SEO Strategies for 2025

⁠https://exposureninja.com/podcast/341/

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.

For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond.

What You’ll Learn

Timestamps

00:39 - OpenAI's Sora launch details

11:29 - Google Product Studio expansion

15:15 - Reddit Answers introduction

21:19 - Final takeaways and recommendations

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠https://exposureninja.com/podcast/dojo-44/⁠⁠

Listen to these episodes next:

Copy This NEXT-LEVEL GEO Strategy in 2025

https://exposureninja.com/podcast/extra-043/

Google’s WORST NIGHTMARE Just Happened

https://exposureninja.com/podcast/342/

The Best SEO Strategies for 2025

https://exposureninja.com/podcast/341/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.

----------

By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online.

But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic.

Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google.

Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

https://exposureninja.com/podcast/extra-043/

For the first time ever, Google lost search users.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch this as a video instead:

⁠https://exposure.ninja/google-nightmare

Get the show notes:

⁠https://exposureninja.com/podcast/342/⁠

Listen to these episodes next:

ChatGPT Search — The Ranking Factors We Know

⁠https://exposureninja.com/podcast/339/⁠

How to Rank in Google’s AI Overviews

⁠https://exposureninja.com/podcast/319/⁠

The Best SEO Strategies for 2025

⁠https://exposureninja.com/podcast/341/