The B2B marketing playbook is changing faster than most businesses realise.

SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour.

Your buyers are researching differently. They're having longer, more detailed conversations before they ever visit your website. They're building shortlists from sources you might not even be tracking. And if your brand isn't visible in these new research channels, you're losing deals before you know they exist.

In this episode, I'm breaking down three B2B marketing strategies that are working right now for our clients:

Why digital PR isn't just for sexy consumer brands. I'll show you how we got an insulation and ventilation company featured across dozens of industry publications by turning new legislation into newsworthy content. Even "boring" B2B businesses can leverage digital PR effectively.

How to win when nobody's searching for your solution. When only 20 people per month google your product category, keyword-focused SEO won't cut it. I'll walk through how we drove 361% traffic growth and 11% conversion rates for a takeaway packaging company by targeting problems, not keywords.

Why most B2B websites are conversion killers and what to do about it. Jargon-heavy copy, unclear positioning, blocky layouts with zero personality. We redesigned one client's site with B2C principles in mind and generated 51 highly qualified leads in four months. I'll show you exactly what changed.

I'll also share data that reveals something surprising: when buyers research solutions in 2026, the brands that get recommended aren't always the ones with the best SEO. Third-party visibility matters more than ever.

The fundamentals haven't disappeared. Long sales cycles, multiple decision-makers, and proven channels still define B2B marketing. However, the businesses dominating in 2026 are the ones adding new layers to their strategy, whilst their competitors stick with what worked in 2023.

This episode provides the complete roadmap for future-proofing your B2B marketing before your competitors catch on.

Enjoy these episodes next:

Why “AI Search is Just SEO” is a Dangerous Lie

https://exposureninja.com/podcast/364/

The BEST SEO Strategies for 2026

https://exposureninja.com/podcast/368/

The BEST Digital Marketing Strategies for 2026

https://exposureninja.com/podcast/369/