Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment.

ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkable new opportunities for visibility.

For marketing directors who master Generative Engine Optimisation, there's a strategic advantage to be gained whilst competitors remain fixated on traditional SEO tactics alone.

In this episode, I reveal:

1. The hidden mechanics of how ChatGPT selects which brands to recommend (it's not what most marketers think)

2. Three proven strategies to make your brand appear in ChatGPT's responses — including the surprising reason why one client's product is consistently recommended first

3. Why ChatGPT "likes to refer to underlying sources of data" and how you can leverage this preference for maximum visibility

4. The exact content formats that increase your chances of being referenced

I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in ChatGPT results, and why The Ordinary skincare is consistently mentioned when users ask about value-focused brands.

As I explain in the pod:

"ChatGPT is powered by Bing, but that's not the only thing you need to know. SEO isn't sufficient for ChatGPT. It's one piece of the puzzle, but it's not the only thing that you need to do."

If you're ready to implement these strategies whilst your competitors are still trying to work out why their SEO isn't delivering the same results it once did, this video provides your complete action plan.

Request a Marketing Review:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:⁠

https://exposureninja.com/podcast/348/⁠

Watch this as a video instead:⁠

https://exposure.ninja/rank-chatgpt⁠

Listen to these episodes next:

How SEO Works in 2025

⁠⁠https://exposureninja.com/podcast/346/⁠⁠

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/

⁠⁠⁠⁠⁠⁠⁠⁠⁠How Marketing Leaders Can Future-Proof Their Content Strategy

⁠https://exposureninja.com/podcast/347/⁠

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before.

While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more.

For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up.

In this podcast, I break down:

1. Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025

2. How AI tools are reshaping content discovery, and why your brand needs to be positioned as their go-to reference

3. Why conversion paths now look less like funnels and more like conversations across multiple platforms

4. How interactive content is becoming crucial for standing out in an AI-dominated landscape

I'll share real examples, including how we helped Patino Law Firm create an interactive calculator that drives results in ways AI simply can't replicate, and how Zugu Case leveraged digital PR to become a top AI recommendation.

Most importantly, I'll explain why the fundamentals of great marketing haven't changed – but the way audiences discover, evaluate, and choose solutions has evolved dramatically.

If you're ready to adapt your strategy and capitalise on these shifts while your competitors are still figuring out what changed, this podcast is for you.

Apply for a FREE website and marketing review:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠⁠https://exposureninja.com/podcast/347/⁠⁠⁠

Watch this as a video instead:

https://exposure.ninja/future-content-strategy

Listen to these episodes next:

How SEO Works in 2025

https://exposureninja.com/podcast/346/

The Best SEO Strategies for 2025⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://exposureninja.com/podcast/341/⁠⁠⁠⁠⁠⁠⁠

Copy This IMPACTFUL Brand Marketing Strategy in 2025

https://exposureninja.com/podcast/extra-048/⁠⁠⁠⁠

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.

Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).

Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.

If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.

In this podcast, I dig into:

1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s

2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans

3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)

4. What’s changed in content production — everyone’s publishing more than ever — and how you can ensure you pages shine

Above all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly.

It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers.

If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking.

Try Semrush for FREE using our affiliate link*:

https://exposure.ninja/seo-2025Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠https://exposureninja.com/podcast/346/⁠⁠

Watch this on YouTube instead:

https://exposure.ninja/seo-in-2025⁠

Listen to these episodes next:

Copy This IMPACTFUL Brand Marketing Strategy in 2025

⁠https://exposureninja.com/podcast/extra-048/⁠

COPY Hims’ $60M/Month Marketing Strategy

⁠⁠https://exposureninja.com/podcast/344/⁠

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠⁠⁠

*Disclaimer: Exposure Ninja may get a commission, should you decide to make a purchase, through the marked links above, at no cost to you

The following is a BONUS EPISODE recorded by the Exposure Ninja team.
----------
To hit your ambitious marketing goals this year you'll need to have three things perfected:
- Your branding
- Your positioning
- Your marketing
With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming many people's natural go-to search engines, broadcasting your message in the right places (and ways) is key.
In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) discuss:
1. How to perfect your positioning
2. How to cut through the noise
3. How to reach your audience at the right time
Get the show notes:
⁠⁠https://exposureninja.com/podcast/extra-048/⁠
Listen to the entire marketing strategies series:
⁠https://exposure.ninja/strategies-2025⁠
Listen to these episodes next:
Copy This PERFECT Digital Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-047/
⁠
The Best Digital Marketing Strategies for 2025
⁠https://exposureninja.com/podcast/338/
How to Get To the Top of Google in 2025
https://exposureninja.com/podcast/345/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.

----------

Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape.

Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update.

Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same.

Listen in and learn all about the most important marketing changes and learn how to create a perfect digital marketing strategy for 2025.

This session is hosted by:

- Tim Cameron-Kitchen, Founder

- Charlie Marchant, CEO

- Dale Davies, Head of Marketing

Get the show notes:

⁠https://exposureninja.com/podcast/extra-047/

Listen to the entire marketing strategies series:

https://exposure.ninja/strategies-2025

Listen to these episodes next:

Copy This UNBEATABLE SEO Strategy in 2025

https://exposureninja.com/podcast/extra-046/

The Best Digital Marketing Strategies for 2025

https://exposureninja.com/podcast/338/

Copy This PROFITABLE Paid Search Strategy in 2025

https://exposureninja.com/podcast/extra-045/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.

----------

We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year.

AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google.

In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025.

Exposure Ninja's Dale Davies⁠ (Head of Marketing), ⁠Charlie Marchant⁠ (CEO), and Andy Tuxford (Head of SEO) will explain how you can strategise and create a truly UNBEATABLE SEO strategy to dominate Google in 2025.

Get the show notes:

https://exposureninja.com/podcast/extra-046/

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠

How Digital Advertising Works in 2025

⁠⁠https://exposureninja.com/podcast/343/⁠⁠

Copy This FLAWLESS Content Marketing Strategy in 2025

⁠⁠https://exposureninja.com/podcast/extra-044/

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy.

We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy.

In this episode, I'll cover:

1. Why matching searching intent perfectly has increased in importance

2. Why expert-backed, fact-checked content continues to rank top

3. How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT

4. Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings

Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025.

Whether you're competing in ultra-competitive markets like injury claims or building authority in your local niche, I'm sharing the exact strategy that's helping our clients claim those coveted top spots in both traditional and AI-powered search results.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠https://exposureninja.com/podcast/345/⁠

Watch this on YouTube instead:

⁠https://exposure.ninja/top-google-2025⁠

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠

How Digital Advertising Works in 2025

⁠⁠⁠https://exposureninja.com/podcast/343/⁠⁠⁠

COPY Hims’ $60M/Month Marketing Strategy

⁠https://exposureninja.com/podcast/344/⁠

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant.

----------

Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses.

We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend.

Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand.

In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough.

Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://exposureninja.com/podcast/extra-045/

Watch this on YouTube instead:

https://exposure.ninja/paid-search-2025

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠

How Digital Advertising Works in 2025

⁠https://exposureninja.com/podcast/343/⁠

Copy This FLAWLESS Content Marketing Strategy in 2025

⁠https://exposureninja.com/podcast/extra-044/

I've uncovered something fascinating in the digital marketing world, and I need to share it with you.

I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly.

We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit.

But here's what really got my attention.

I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing.

In this episode:

1. Learn why their surprisingly minimal website actually outperforms cluttered competitors

2. Discover why they're moving away from trendy UGC toward big-budget video campaigns

3. Learn the content strategy that's generating over a million visitors monthly.

Plus, I'll show you the surprising areas where even this marketing powerhouse is struggling.

Whether you're running a startup or managing a major brand's marketing budget, I'm sharing the practical strategies you can steal from one of digital marketing's most ambitious success stories.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠https://exposureninja.com/podcast/344/

Watch this as a video instead:

https://exposure.ninja/hims-marketing-strategy

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠⁠https://exposureninja.com/podcast/341/⁠

How Digital Advertising Works in 2025

https://exposureninja.com/podcast/343/

Copy This FLAWLESS Content Marketing Strategy in 2025

https://exposureninja.com/podcast/extra-044/

Digital advertising is becoming increasingly competitive and costs are rising.

It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS.

In this podcast, I cover:

- How to analyse your market's ads

- How to create ad creative using AI tools

- Why data collection is only going to increase in importance

- How to maximise your ROI by improving your lead generative processes

This podcast has been produced in partnership with Semrush, Exposure Ninja's favourite SEM suite.

You can try the tools mentioned in this podcast for free using these links:

Try AdCreative.ai for FREE ➡️ https://exposure.ninja/adcreative

Try AdClarity for FREE ➡️ https://exposure.ninja/adclarity

Try Semrush for FREE ➡️ https://thankyouninjas.com

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch this as a video instead:

https://exposure.ninja/digital-advertising-2025

Get the show notes:

⁠⁠https://exposureninja.com/podcast/343/⁠⁠

Listen to these episodes next:

The Best SEO Strategies for 2025

⁠⁠https://exposureninja.com/podcast/341/

How to Rank in Google’s AI Overviews

⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠

Copy This NEXT-LEVEL GEO Strategy in 2025

https://exposureninja.com/podcast/extra-043/