In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

- Are marketers ready for Generative Search Optimisation?

- WordPress BEEF!

- The power of social media in mental health awareness

00:00 — Intro

02:22 — WordPress BEEF!

14:10 — Are marketers ready for Generative Search Optimisation?

20:19 — The power of social media in mental health awareness

47:53 — Quick Fire Questions

What to Listen to Next

How To Create the Perfect Marketing Strategy for 2025

https://exposureninja.com/podcast/330/

How to Rank in Google’s AI Overviews

https://exposureninja.com/podcast/319/

AI Overviews Are Here To Stay. Buckle Up:

https://exposureninja.com/podcast/dojo-31/

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients.

Watch the video instead: ⁠⁠⁠⁠⁠⁠https://exposure.ninja/b2b-strategies-2025

Get the show notes: ⁠https://exposureninja.com/podcast/334/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode…

What to Listen to Next

Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/

AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Let’s be honest — it’s much easier to market a fun, trendy business.

Watch the video instead: ⁠⁠⁠⁠⁠https://exposure.ninja/disruptive-insurance

Get the show notes: https://exposureninja.com/podcast/333/

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives. 

Today we're going to talk about three main things:

In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business.

Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/hiring-an-agency

Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/332/⁠⁠⁠⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

Timestamps

00:00 — Intro

00:31 — OpenAI’s new model o1 is released

11:00 — Key PPC Takeaways from The Meta Summit

28:06 — 363% Increase In Google Ads Leads using AI Assets

Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/dojo-34

Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/dojo-34

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience.

Watch the video instead: ⁠⁠⁠https://exposure.ninja/where-is-SGE

Get the show notes: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/331/⁠⁠⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:

Mentioned Links

Timestamps

00:00 — Intro

03:05 — More hints from Google about what it wants to reward with ranking

23:10 — Building an engaged community on social

35:51 — Marketers aren’t confident with AI

Get the show notes: https://exposureninja.com/podcast/dojo-33/

Watch the video: https://exposure.ninja/dojo-33

What to Listen to Next:

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business.

Because, honestly, that’s not how digital marketing strategies work.

What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business. 

There’s 4 steps in this process, and we’re going to talk you through each one.

Watch the video instead: ⁠⁠https://exposure.ninja/2025-marketing-strategy

Get the show notes: ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/330/⁠⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠

What to Listen to Next:

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

Timestamps

00:00 — Intro

00:55 — Perplexity AI plans to start running ads!

16:34 — How many outbound links should you be including in your content?

What to Listen to Next

AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/