We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations.

How? Through the power of digital marketing.

Using a solid website, landing pages and PPC to be exact.

There are lessons here for any business:

In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy.

Watch the video instead: ⁠https://exposure.ninja/medical-clinics⁠

Get the show notes: ⁠⁠⁠⁠https://exposureninja.com/podcast/329/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠

What to Listen to Next:

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

Timestamps

00:00 - Intro

00:23 - What you need to do as Google AI Overviews continue to roll out and change

23:23 - Google Lens collaborates with Emily in Paris

What to Listen to Next

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.

We've long suspected it, but now we have concrete evidence.

It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.

Watch the video instead: https://exposure.ninja/inflating-costs

Get the show notes: ⁠⁠https://exposureninja.com/podcast/328/

Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠

What to Listen to Next:

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week Tim and Dale talk about:

1. Google's August 2024 Algorithm Core Update

2. AI Overviews Hit the UK

3. Marketing Lessons from Harris/Trump’s PPC

4. X Gets Even More Unsafe for Brands

Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠

Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠

Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30

Timestamps

00:09 – Google's August 2024 Algorithm Core Update

16:28 – AI Overviews Hit the UK

25:02 – Marketing Lessons from Harris/Trump's PPC

33:31 – X Gets Even More Unsafe for Brands

43:51 – "I'm confused!"

What to Listen to Next

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites.

Meaning, we understand the main reasons why websites struggle to convert at more than 2%.

If you want to go above and beyond this 2% then today’s podcast is for you.

Watch the video instead: https://exposure.ninja/two-percent

Get the show notes: ⁠⁠https://exposureninja.com/podcast/327/

Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠

What to Listen to Next:

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

Timestamps

00:00 – Intro

04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized

11:13 – Story 2 – A really bad week for Google

31:30 – Story 3 – Marketing lessons from Disney’s D23 event

40:32 – The Tasks

What to Listen to Next

We boosted one of our clients website conversion rates from 1.4% to 7.6%. 

That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.)

We did all of this using pay per click ads (PPC) in a highly competitive industry.

In today’s podcast, we're going to break down the principles we used, and teach you how to use them too.

Get the show notes: ⁠https://exposureninja.com/podcast/326/⁠

Watch the video: https://exposure.ninja/mortgages-video

Apply for a FREE website and marketing review: ⁠https://exposureninja.com/review/⁠

What to Listen to Next:

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about:

Watch the video instead: ⁠https://exposure.ninja/dojo-28

Get a FREE review of your website: ⁠https://exposureninja.com/rpod/review⁠

Get the show notes: ⁠https://exposureninja.com/podcast/dojo-28

Timestamps

00:00 – Intro

02:49 – Story 1 – Branding and pricing lessons from consumer goods

15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX

26:51 – Story 3 – What the heck is “Brat Summer”? — why you’re seeing lime green all over social

39:00 – The Tasks

You come to our us because you want to learn how to run awesome digital marketing campaigns.

But, there are other types of marketing out there that can work really effectively.

One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows.

Lots of companies exhibit at shows, but they approach it in a really haphazard way.

Today, I talk you through our digital marketing led approach and explain how you can use it to boost your leads and sales at events.

Get the show notes: https://exposureninja.com/podcast/325/

Apply for a FREE website and marketing review: https://exposureninja.com/review/

Timestamps

What to Listen to Next:

How To Get Qualified B2B Leads using PPC: https://exposureninja.com/podcast/323/

How to Bridge the Gap Between Marketing and Sales: https://exposureninja.com/podcast/321/

How to Build a Cult of Loyal Customers: https://exposureninja.com/podcast/dojo-23/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

Today we talk about:

• What’s going on in the world of Bing’s AI search?
• OpenAI reveals SearchGPT

00:00 – Intro

01:15 – Story 1 – What’s going on in the world of Bing’s AI search?

13:17 – Story 2 – OpenAI reveals SearchGPT

27:15  – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-27/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-27

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