Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja.

Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026

Forget the boring-to-boring approach — your B2B marketing strategy for 2026 needs personality alongside performance.

Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) reveal why understanding your ICP goes beyond firmographics to include the actual humans making decisions, from procurement to the C-suite.

They expose the reality of B2B buyers comparing vendors in ChatGPT, why your sales team holds crucial attribution data most marketers ignore, and how brands like monday.com and Wiz prove that B2B marketing can be both effective and entertaining without becoming absurd.

From Formula 1 sponsorships to the CISO cocktail series, discover how leading B2B brands balance sophisticated account-based marketing with creative approaches that actually convert — plus why AI Search Optimisation isn't optional anymore for enterprise deals.