Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja.

Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠https://exposure.ninja/strategies2026

Skip the "new year, new me" marketing makeover — your B2C marketing strategy for 2026 needs balance, not disruption.

Charlie Marchant (CEO) reveals why throwing everything at the latest shiny channel is a recipe for disaster and shares the 80/20 formula successful brands use to maintain winners while testing new growth channels.

From John Lewis's masterclass in UGC-powered product pages to mortgage companies building hyper-personalised customer journeys, discover why generic content is dead and personalisation drives profit.

Charlie unpacks how agentic AI will revolutionise B2C commerce — letting ChatGPT buy your coffee while you sleep — and why brands ignoring AI search optimisation risk losing the land grab.

Whether you're battling saturated markets or planning seasonal campaigns, learn how to track what actually matters and build marketing that captures both the quick purchase and the 200-day consideration journey.