Welcome to Episode 3 of the Marketing Strategies for 2026 series by Exposure Ninja.

Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026

Creating a profitable digital marketing strategy for 2026 starts with understanding where your leads come from — not just guessing.

Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) join Dale Davies (Head of Marketing) to reveal why most businesses fail at digital strategy: they chase shiny new channels without knowing which ones actually drive profit.

The duo shares hard-won insights from working with FTSE 250 companies and growing businesses, including why your sales team holds the key to better marketing data, how to balance the 80/20 rule between proven winners and experimental channels, and why AI Search Optimisation is becoming non-negotiable for enterprise brands.

Whether you're locked into underperforming agencies or building your 2026 strategy from scratch, this episode delivers the framework for turning digital marketing into predictable profit.