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Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. 

I’m delighted to share this session from my good friend, colleague, and marketing coach Brenda Meller. Although, the original Think Like a Marketer* presentation was done on video I know you'll pick up tons of tips and techniques from this audio version. 

Takeaways

🔹 Good marketing speaks to a clear ideal audience, is memorable, and unique—don’t just notice it, ask why it works. 

🔹 Marketing = activities that connect customers to you (with the classic 4 Ps: product, price, place, promotion). 

🔹 Aim for intentional marketing (a plan and roadmap) vs. unintentional (the 404-page problem). 

🔹 Shift into a customer-first mindset: write to one person; use “you/your” language so messages land. 

🔹 Always create a bridge to the future: tell people exactly what to do next (simple, specific CTAs). 

🔹 Surprise and delight: own mistakes, invite feedback—and reward people who help you improve. 

🔹 Engage your community and spell out the action you want (likes, comments, replies). 

🔹 Be an idea generator for others; small, thoughtful suggestions create memorable brand moments. 

🔹 Marketing is learnable—treat it like practice (think yoga): steady reps build skill and confidence. 

* Think Like a Marketer was part of the LIVE 4-hour Mini Marketing Marathon on September 11, 2025

🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
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