PX was founded in 2010 as ReviMedia by two demand-gen experts and best friends. Frans and Bas began with a mission to deliver best-in-class customer acquisition solutions to marketers. Overcoming the obstacles of an arcane, opaque, and highly-fragmented industry, they built a thriving business and continued to invest in technology.

That near decade-long experience and investment resulted in the PX platform and a new corporate identity: PX. The focus and solution have evolved, but the mission continues unchanged.

Here in 2020, it claims to be the world’s first transparent customer acquisition platform, providing a single marketplace for companies to acquire customers from hundreds of vetted and sought-after sources.

The company provides solutions for marketers to grow and efficiently scale their customer base, and is active in the Home Services, Financial Services, and Insurance industries. Its headquarters are in New York City, with offices in Amsterdam, Panama City, and Odessa, Ukraine.

PX also has clients in the home services, financial, automotive, and insurance industries, including ADT, LendingTree, Vivint Smart Home, and Progressive Insurance, to name a few. But I wanted to learn more about their proprietary technology in the space, so I invited, Co-founder, Frans van Hulle on to the podcast.

Frans shares how the company provides a mar-tech solution for marketers to grow and efficiently scale their customer base. But he also shares the story behind the business and how other entrepreneurs inspire him.

We also explore how PX is using technology to change the industry and what emerging technologies excite him at the moment.