Midlife Made Simple: Purpose and Peace for Faith-Filled Women

#113 How Public Speaking Can Boost Your Small Business Marketing Strategy


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Key Takeaways:

  • Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
  • Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
  • Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
  • Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
  • Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.

 

Resources Mentioned:

  • Laurie Ann's new listener guide: speakandstandout.com/shelly
  • Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")

Resources:

  • Instagram- https://www.instagram.com/shellyniehaus/
  • Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
  • Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer

 

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Midlife Made Simple: Purpose and Peace for Faith-Filled WomenBy Shelly Niehaus: Educated Empowered Inspired

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