In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared, on growing her email list and reaching her ideal clients. Wendy’s business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list.

Key takeaways from our session:

• Create a Resource Guide: A simple, evergreen lead magnet combining Wendy’s best content, like checklists, podcasts, and videos, to introduce new subscribers to her world.
• Target Ideal Clients: Focus on overwhelmed mothers who need joy-filled, practical skills to reduce stress and improve their resilience.
• Nurture the List: Use the resource guide to build trust and grow her email list, while introducing her offers in a non-salesy way.

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/